Sessions 16

In-conference session: Periodista Digital: Keys to the unstoppable progress in Spain's TOP10 most read newspapers

Hall 74 - Main Auditorium

Digital journalism is facing a number of new paradigms: Is social media an ally or enemy? How do you survive the constant updates of Google's algorithms? How can you make sustainable journalism when advertisers leave?

At Periodista Digital, we knew from the beginning that these were going to be the challenges of the future. So we had to adapt, with new editorial strategies and changes to our journalistic language that suited the new shining star in journalism: mobile. We were the first digital media company in Spain to attend press conferences about the impact of mobile and iPad, and one of the first to use tools by Google to enhance our writing. Led by our groundbreaking and impactful journalism, we were able to thrive within the digital landscape. We knew that delivering value before obtaining it was key. And to deliver more value, we worked with partners like Marfeel to grow our traffic exponentially, improve user experiences, and monetize our website more effectively.