Sessions 30

Session 8: From newsrooms to subscriptions: How The New York Times harnesses its data

Hall 74 - Main Auditorium

Aram will share how The New York Times captures, analyzes, and utilizes its users' data in order to improve their digital subscription's conversion and retention campaigns. He'll explain the Data & Insights Team's structure and its the working dynamics, not only with subcriptions' team, but also with journalists in their newsroom. A keynote session to understand how one of the global journalistic industry's leading newspapers harnesses its data.


  • Digital Strategy and Product Regional Director, Discovery LATAM & US Hispanics, Colombia


  • VP, Customer Data and Insights, The New York Times, USA