Sessions 35

Masterclass: Digital Platform Strategy for News Publishers

Hall 74 - First Floor

09:00 to 17:00

Intensive, practical, and case study-based course for top-level managers of legacy and pure play digital news media companies. The program appeals most to those top level executives responsible for digital strategy, editorial, marketing, sales and new product development. 

Based on Harvard Business School teaching methods, the course will lead participants to use various digital business frameworks useful to analyse case studies and plan future initiatives at their respective companies. The tools practiced at workshops will help participants to develop strategies, plans and new business concepts useful for their home market.

Details for tickets, registration, expected outcomes, readings, case studies and best practices featured are available here

You can read here our latest interview with Grzegorz.