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Olga Britto

Olga Britto

Executive Director, Interactive Advertising Bureau - IAB, Colombia

Business Administrator from the Universidad de Los Andes. For 13 years, she has been the Executive Director of Interactive Advertising Bureau- IAB Colombia, an international organization that promotes the development and transformation of the marketing and advertising industry in the digital era. As director of this organization, she has managed to bring together in a significant way a relevant number of associated companies, representative of the advertising and marketing market, has carried out different academic and research activities to promote the evolution of digital advertising and has managed to increase the relevance of these areas, as well as the professionalization of this industry. It has supported the creation of Diplomas in Marketing and Digital Advertising with some of the best universities in the country (CESA, Jorge Tadeo Lozano, EAFIT, ICESI, Universidad de Caldas, among others), as well as support with specific modules in undergraduate, master's degrees and specializations with Universities such as Sergio Arboleda, GSB of the Universidad del Rosario, Universidad Autónoma de Occidente and with the Universidad Externado de Colombia. In parallel and since 2020, Olga has been part of Mindersgroup, a platform for top / senior management executive education programs, dedicated to digital business and transformation, with a presence in Latin America.

For 10 years, she served as Executive Director for Colombia of the Effie Awards, the most relevant awards in the advertising industry with more than 50 years of presence in the world dedicated to promoting effective advertising. Her work highlighted Colombia as the country in Latin America with the most registered cases.

Previously, Olga worked in marketing and advertising areas of important companies such as Banco Davivienda, McCann-Erickson, El Espectador and the ANDA (National Association of Advertisers) in 26 years of work experience.

She was chosen in 2018 as one of the “Women to Watch Colombia” by P&M magazine in partnership with Adage.