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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Ulbe Jelluma

Ulbe Jelluma

Managing Director, Print Power Europe, Brussels, Belgium

Ulbe is a Print Evangelist and manages Print Power, an industry initiative to promote the use of (advertising in) print media based upon the effectiveness of print in the media mix. After the introduction in 2009, Print Power is re-launched this year in the UK and Germany with France following soon. Initial results of the campaign show excellent uptake of the campaign by brand owners, media and advertising agencies. A strong believer in measurable results, Ulbe was co-founder of the Effie Awards in Belgium and won an Effie Award for a Unilever brand. He was also involved in the introduction of the Euro-Effies in Brussels and a jury member. His background is with advertising agencies Ogilvy, TBWA/Hakuhodo and BBDO, where he worked on clients such as Shell, American Express, Philips, Canon Europe, Unilever, Suedzucker, Sappi Europe and Ricoh Europe.