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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Adriana García

Adriana García

Co-founder and Creative Director, Orbitalab, Brazil

Adriana is a high-caliber journalist, transformed into a promoter of innovation in the media industry. Adriana's goal is to promote innovation, creativity and entrepreneurial spirit within the media and she does it through Design Thinking.

She was born in Uruguay, grew up in Brazil and began his career as a journalist in 1993 with an internship in the publishing group Abril, working in the magazines VejaSP and Exame. In 1997, she was the winner of Abril Jornalismo.

In 1999, Adriana created the Reuters online news service in Portuguese. Three years later she was appointed director of this service in São Paulo, coordinating national coverage in Brazil. In 2006, she moved to Washington D.C., and worked as a Reuters correspondent on Latin American Affairs, covering news in Spanish, Portuguese and English.

In 2013, she won a Knight Scholarship from Stanford University and studied at the Hasso Plattner Design Institute. She met a number of start-ups and innovators in Palo Alto and co-founded OrbitalLAB, a digital innovation laboratory in Brazil, which works on the application of Design Thinking for the transformation of digital businesses and publishing operations.

Between 2015 and 2016, Adriana served as Communication Director of the Organizing Committee of the Rio 2016 Olympic and Paralympic Games.