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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Aram Chekijian

Aram Chekijian

VP, Customer Data and Insights, The New York Times, USA

Analytics consultant with wide-ranging experience consulting leading brands, including, AT&T, Bank of America, Dell, Hilton, KFC, Nestle Waters, Pfizer, Proctor & Gamble, Spotify and Wyeth. Advanced expertise in marketing mix modeling, digital measurement / empirical attribution modeling and cross-campaign media measurement and ROI optimization. Proven track record of managing traditional, digital and programmatic media analytic engagements, as well as building sophisticated, full-scale analytics departments within companies and agencies. Specialties include Statistical Modeling, ROI Analysis, Attribution Modeling, Brand Analysis, Consumer Knowledge and Research.

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