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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Astrid Ascar

Astrid Ascar

IAB SA Head of Education & Transformation, South Africa

Astrid Ascar has 25 years’ experience working in the media industry across radio, television, print and digital platforms. She began her career as a journalist, working as a reporter, producer and presenter in current affairs, news and entertainment. In 1999 Astrid made the transition to management, and has over the years launched two TV channels, as well as radio and digital content businesses for some of South Africa’s leading media groups.

Astrid has held editorial and operational management positions and has worked with a range of SA-based media brands including Times Media Limited, BDFM, Naspers, Multichoice, CNBC Africa, and the SABC.

She has been running her own media, marketing and content consultancy for the past seven years, and regularly gives talks and facilitates workshops, conferences and training sessions for her clients – these range from digital media integration strategy sessions to media skills.

The core focus of her current work is to assist her clients in getting to grips with how to leverage digital media and marketing platforms, and how to integrate these into traditional businesses, practises and approaches. She crafts digital strategies, and assists with implementation, including the conceptualisation, production and distribution of content.

Astrid is particularly passionate about training and education, and volunteers as the Head of Education for the IAB SA (Interactive Advertising Bureau SA), the organisation that represents the digital marketing, advertising and media industry in South Africa.