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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Astrid Jørgensen

Astrid Jørgensen

Head of Subscription Sales and Marketing, Politiken, Denmark

Head of Subscription Sales and Marketing, Politiken, Denmark   In her position, Jørgensen focuses on Politiken’s goal to strengthen and grow its revenue streams from paying subscribers. Sales encompasses digital channels, telemarketing, BtB-sales and single copy sales. Additionally, she is a member of the Business Management Board of Politiken.   She has been with JP/Politikens Hus (one of Denmark’s leading media houses) from 2007-2015 and again from 2017. JP/Politikens Hus is publishing house for several titles, Ekstra Bladet and Politiken, amongst others.   From 2013-2015,  Jørgensen was commercially responsible for the tabloid newspaper Ekstra Bladet’s development and launch of its paid content model (which started in 2013). Learnings from both Ekstra Bladet and Politiken, as well as a great European network, give her a thorough knowledge of development phases and failures whilst introducing paid content business models.   From 2015-2017, she was Portfolio Manager at Bonnier Publications in Denmark, being digitally responsible for eight crossborder magazine titles in five countries.   She has a Master of Communications from Aalborg University, Denmark – part of her degree from Brunel University, West London.  

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