He joined La Nacion in 2000 to work as a financial analyst and over the years he has held different positions at different levels of responsibility.

In 2012 LN acquired a media company focused on the U.S. Hispanic market and he was appointed CEO. He moved to NYC with his family for 4 years to lead the project that is still running successfully.

In 2016 he was called again by LN as COO and finally in 2019 he took over as CEO of SA La Nacion.