Helge Birkelund started his professional career in the local newspaper Romerikes Blad. After many years in the publishing industry (Cappelen, Gyldendal and Egmont) and seven years in Microsoft, he returned to the local newspapers and started as a business developer in Amedia, where he has been on the board of HeltHjem, TicketCo and several other startups. In recent years, he has been Vice President of Sports and rights in Amedia and is behind the massive commitment to live sports.