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McKinley Hyden

McKinley Hyden

Lead Data Analyst, Audience Engagement at Financial Times

McKinley Hyden is the Lead Data Analyst for Audience Engagement and works on strategic projects that support Editorial and engagement goals such as attracting new loyal users, improving the engagement of our current audience and being an audience-first newsroom. A key component of these goals has been the introduction of Lantern, an editorial analytics tool that McKinley has helped create and shape. Her key skills include addressing complex problems with robust data insight and clearly communicating findings to a variety of stakeholders.