President/Founder of Blinder Group
Mike Blinder, President/Founder of the Blinder Group, is an author and internationally recognized as an expert on media adverting will evangelize on this very topic, showing the the latest research and data that proves we are still a great industry, with great products and a great future ahead. As long as we maintain a proper focus!
Mike Blinder has worked in hundreds of markets at newspapers with varying history and cultures, worldwide, proving that newspapers can sell multimedia solutions with their traditional/legacy sales team. However, the process of adding digital components to our existing legacy products has to be simplified. The value propositions that digital offerings bring to advertisers must be made clear and easy to understand.