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Nicholas Serrano

Nicholas Serrano

Head of Digital Platforms, Editora CARAS, Brazil

Nicholas is responsible for Perfil’s digital platforms in Argentina and Brazil, which count with approximately 30 million unique visitors spread across 34 different properties. From Sao Paulo, Nicholas leads a highly creative team which is in charge of the digital evolution of the 18 sites that, along with the renown title CARAS, form part of Perfil Brasil’s ecosystem. He also coordinates tech development, content management, and Perfil’s proprietary publishing technology in both countries.

Before joining CARAS Nicholas served as the Digital Strategy Director and Digital Platforms Director at Grupo Estado (Brazil) during 8 years, leading technical and product teams and coordinating digitalization projects for Estadão newspaper, Jornal da Tarde newspaper, Eldorado radio and other Estadão's brands.

He has been designing and building internet and mobile applications for digital publishing for over 20 years. As a software engineer of the highly regarded Brazilian portal (UOL), Nicholas designed and developed the first brazilian e-commerce website (Pão de Açúcar Delivery) and the Content Management Systems and Subscription Systems used in beginning of UOL and after years.

Nicholas founded E-systems Solutions, a Brazilian pioneer company in e-commerce and internet applications, acquired by LuminaAmericas Inc, and helped north-american companies like Nike, Carrier, MSN, to launch websites in Brazil with huge impact and success. At LuminaAmericas he helped also important Brazilian companies as AES, Eletropaulo, Unibanco, Somlivre/Globo, and Telefónica.