Pradeep Gairola is VP & Business Head for The Hindu Group . He has over 25 yrs of rich experience wherein he has been mostly associated with News and EdTech. Before joining The Hindu, he had worked on building subscription business for EdTech start-ups for about six years.

He started his digital journey in 1997, when internet was just making its presence felt in the world and Google was yet not launched, since then, he has worked with five startups, to learn the art and science of building businesses. His experiments with digital subscription, started in 2012, which was about one year after NY Times launched its digital subscriptions and when digital subscriptions were still in early stages of development, since then, he has been learning this evolving field, that is now widely being adopted by various industries including Publishing, FMCG, CD, Software, Fitness, Education, Apparel, Entertainment etc. His expertise lies in transforming legacy businesses to digital and in scaling up businesses