• #425978

    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Serm Teck Choon

Serm Teck Choon

Country Head, Malaysia, CtrlShift

Serm Teck Choon is Malaysia Country Head/Head of Product at CtrlShift, a global audience solutions company. Serm is also President of Malaysian Digital Association (MDA).

Serm oversees CtrlShift Malaysia's operation, leads product initiatives and drives strategic partnership regionally. His recent projects includes launching the 1st regional private marketplace partnering with 7 leading publishers (including The Star, Media Prima, SinChew etc) in Malaysia.

Prior to joining CtrlShift, Serm was Digital Products Head leading the digital product development, management and marketing for Star Media Group Berhad. With 17 years of experience with the media group, he played a key role in driving The Star Online to become the leading news portal in Malaysia.

As one of the founding members of MDA, Serm is actively involved in industry initiatives. He launched the Malaysian audience measurement currency in 2010 while he served as Measurement & Audit head at MDA. He also sat on the board of Audit Bureau of Circulations Malaysia (ABC Malaysia). His ePaper auditing framework was incorporated in 2013 ABC Audit Guideline which pushed print media to aggressively launch their digital editions.

Serm was appointed by MDA as its representative/advisor to ABC Malaysia in Sep 2015, and was elected as President of MDA in March 2016.

Serm is regularly invited by Malaysia's TV/radio stations (NTV7, TV3, TV2, 8TV, 988, Ai FM, CityPlus FM), local and regional print and online media to comment on digital and technology-related matters.