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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Sheena Bhalla

Sheena Bhalla

Subscriptions Lab Lead, Google News Initiative, APAC

Sheena has been leading programs on the Google News Initiative since its launch in APAC in 2018. She has worked with partner newsrooms on programs that span the full spectrum of newsroom operations and strategy, from diversity, equity, and inclusion to analytics and data. She has designed and executed programs like the GNI Design Accelerator & Data Labs in 2019, helping newsrooms develop ideas for news products that serve the needs of both their audiences and internal constituencies.

Sheena's professional background also includes experience in programmatic ad technology, mobile app productization and sales, and media production - in both corporate and non-profit settings. She also possesses rich geographical experience, with roles in Tokyo, Sydney, and now Singapore.