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Sonia Bhaskar

Sonia Bhaskar

Head of TV and Web Synergy, NDTV, India

Sonia Bhaskar works with New Delhi Television (NDTV), India's first and most prominent private broadcasters, as Head of TV and Web Synergy for the Group. She has been with NDTV for over 20 years and has held different positions over the years, from being a researcher and business journalist working on India’s longest running business show – India Business Report on BBC World (produced by NDTV) to being Editorial in-charge of various weekly feature shows on NDTV’s business channel NDTV Profit, Sonia went on to head technology programming for the network, producing shows like Gadget Guru which crossed many milestones and set numerous benchmarks being the first show of its kind on Indian television. After 15 years of working in the broadcast medium, Sonia moved to join NDTV’s digital team and in her current position, develops and executes digital and social media content and promotion strategies for television shows, events and brand solution concepts for sponsors, for all channels of NDTV.