Hannah was recently promoted to Editorial Product Director at the Financial Times. She was formerly  Head of Audience Engagement, Executive Editor, also at FT. She works as both an editor and advocate for the future of newsrooms, pushing for innovations that will improve reach, relevance and genuine engagement with readers. Hannah helps lead a newsroom team that is focused on creating and implementing audience-first strategies. Her projects aim to drive editorial analytics ever deeper into newsroom practice and bring stakeholders together from the newsroom, product, analytics, marketing and events.