Digital Media Africa 2019

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Digital Media Africa 2019

Digital Media Africa 2019

AFRICA'S PREMIERE DIGITAL INNOVATION AND REVENUE CONFERENCE

11-12 September 2019, Johannesburg

Thanks to everyone for attended. We had over 200 participants from across the continent (3x more than 2018!), a tremendous awards ceremony and an insightful and dynamic speaker programme. Full report to follow - photos available here.

 

Africa’s media landscape has undergone substantial changes since publishers gathered for the first Digital Media Africa conference in 2016. Join us again in September 2019 when WAN-IFRA hosts the continent-wide gathering to explore new digital revenue models and how best to engage loyal readers.

“We can come back to the main premise: Content is king. Being able to tell authentic stories through your content is always going to be what carries the day,” Alex Okosi, Viacom, Digital Media Africa 2018

"We have a newly empowered generation of customers. As we move to digital paid models we really need to think about how they consume, how they pay and what kind of format that content should be.” Jocelyn Cripps, consultant, Digital Media Africa 2018

  

Speakers

All Speakers

Temas

 

Temas

  • 1

    News revenue strategy

    The simple question: how to fund a digital newsroom? Inspiration from inside and outside Africa

  • 2

    Entrepreneurship and new business models

    How can young digital newsrooms remain independent? Are readers prepared to pay for online news? Are there unique new business models that work for Africa?

  • 3

    Future of digital advertising

    Reach versus context. How to work with the big platforms. Above all how to raise revenue on our news publishers' own platforms - whether from higher CPMs or new native ad strategies.

DMAfrica 2919 home general and why attend

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WAN-IFRA Vice-President and Head of Digital at Tiso Blackstar, Lisa MacLeod, said the conference is essential for any African media entity seeking to either shift revenues from print to digital or those wanting to start new digital products. “Africa has a vibrant media already tackling the challenges of monetising digital projects. This is a great opportunity to learn from people who have already started the process and are beginning to see some returns on their investments,” she said.

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The conference will precede the awarding of the prestigious African Digital Media Awards.  

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WHY ATTEND?

  • Join an exclusive group of senior publishing and digital media executives ranging from CEOs, to editors-in-chief, CMOs, digital revenue strategists, heads of sales, media buyers, and advertising agencies
  • Topics focussing on business value and revenue generation
  • Networking with high-level executives on a global scale
  • The African Digital Media Awards
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AFRICAN DIGITAL MEDIA AWARDS

The evening following the conference will feature WAN-IFRA's African Digital Media Awards. These awards recognise publishers who have adopted digital media and mobile strategies to meet the major changes in how people consume news and information today.

To see pictures of previous years awards click here.

Digital Media Africa 2019

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