Digital Media for Non-Digital Executives

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Digital Media for Non-Digital Executives

23 Jan 2017 hasta 24 Jan 2017
Mumbai
India

Click here to download the brochure

The Millennials may find Digital Media like a slice of cake, but for those who have either missed the bus, or did not have access to learn the ropes, Digital Media can become both embarrassing and intimidating.

This workshop will hand-hold the executives through some of the most elementary activities one performs online. It starts with an explanation of most common terms used in digital media and digital advertising and ways of measuring digital media and its impact. For those, who wish to sell digital inventory, the workshop will provide a comprehensive understanding of creating value proposition for advertisers, making a sales pitch and convincing advertisers and maximising yield for them.

Temas

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The Ground Brushing Up The Basics - Jargons & Definitions

 

 

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Digital thinking - Understanding the reader

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Using the right tools

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Selling Digital Media - Measuring Digital Media

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Creating Value Proposition for Advertiser

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Pitching to a Potential Advertiser

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Maximising Yield - Think out of the box

Digital Media for Non-Digital Executives

Shariff