Pre-Congress Study Tour

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Pre-Congress Study Tour

Meet digital news champions in London and Madrid in our annual pre-Congress Study Tour.


Postponed until 2022


Before the World News Media Congress gets started, take the opportunity to visit top news publishers in the UK and Spain: two countries with very different media landscapes and priorities, but the same challenge to grow engaged audiences.

Starting in London in the morning of 15 September, we'll meet reader revenue pioneers from globally recognised news brands. We will then travel together to Madrid and resume a busy itinerary with visits to major Spanish publishers (16 September). The next morning we'll continue by train to Zaragoza to take advantage of an excellent programme, starting with the Local Publisher Summit, Women in News and our World Editors Forum. 

This 2-day tour will focus on subscription strategy and pay models, engagement and conversion strategies, how to manage the interface between editorial and marketing, and how to retain subscribers and members.


Get inspired!

British publishers have developed uniquely individual reader revenue strategies: from membership at The Guardian to a hard paywall at The Times. This Study Tour will explore all facets of digital subscriptions and membership, focusing on marketing offers, new acquisition, user registration & more.

Who should attend?

CEOs, Publishers, Editors-in-Chief, Digital Directors, CDOs, Marketing Directors - any executive with responsibility for growing engaged audiences and developing new monetisation strategies!


Powerful Peer-to-Peer Networking

One of the most valuable takeaways from WAN-IFRA Study Tours are the lifelong contacts that you make spending the week with industry colleagues. Study Tour delegates hail from around the world, making the on-site discussions very unique when you have perspectives from 5 continents participating in the conversation.

WAN-IFRA Study Tours offer you the platform to engage with international peers and to ask the critical questions affecting your business and exchange approaches, strategies and methods that are working in markets around the world.


Our past visits include:

Pre-Congress Study Tour

This WAN-IFRA Study Tour is part of the World News Media Congress family of events.