Programa | Digital Media India 2018

Digital Media India 2018

07 Feb 2018 hasta 09 Feb 2018
Mumbai
India

Programa | Digital Media India 2018

Programa

Sessions

February 07
Miércoles

  • 10:00

    Workshop on Paid Content Business Models

    The workshop is all about to crack the statergy behind sucess to bulk of their revenues from advertising, circulation is now taking up the lead. Charging for one's digital content is no longer an option... but there are many different ways do so depending on your market, audience and culture. This full day masterclass will focus on the following topics:

    • Choosing the right pay wall in your market
    • Reinventing the customer journey
    • Best practices for implementing a pay wall

    Time: 10.00 hr - 16.00 hr

    Trainer 

February 08
Jueves

  • 09:35

    Opening address

    Round up of digital transformation worldwide. Steffen Damborg, WAN-IFRA Associate Consultant

    Ponentes 

  • 10:00

    Keynote address

    Key digital trends and digital transformation experiences at VG - Verdens Gang AS in Norway.

    Keynote 

    • Editor in Chief and CEO, VG - Verdens Gang AS, Norway
  • 10:30

    Networking Break

  • 11:00

    Session 1: Leveraging data and machine learning

    11.00  - Making use of data analytics, Machine learning and AI in newsrooms. What are the potential uses. 

    11.45  - Driving engagement through personalization.

    DB Digital has been using AI for building powerful content recommendation engines across its digital platforms. It also leverages its data-driven strategy for segmenting its audience in order to target ads using algorithms and artificial intelligence. – A case study.

    Ponentes 

  • 12:30

    Networking lunch

  • 14:00

    Session 2: Digital Publishing in local languages

    14.00 - Indic language publishing. User behavior and preferences - learning and best practices from publishing news in non-english languages.

    14.30 - Trends in Indian language digital publishing and what are the challenges in the ecosystem. The lessons form regional digital news market                    

    Ponentes 

  • 15:00

    Networking Break

  • 15:30

    Session 3: Engaging millennial in digital landscape

    15.30 - World Digital Media Award winner of ‘Best Innovation to Engage Youth Audience’, R-AGE Malaysia presents their strategies to be relevant to the millennial audience. 

    16.00 - Youngworldclub.com is the initiative from The Hindu to be relevant to youth audience and catch them young. The initiative also won ‘Gold’ at South Asian Digital Media Awards. A case study.

    16.30 - Wecan24 from Media24, South Africa inspires a generation of young people in digital with citizen journalism initiative and keeps them innovative, engaged and informed.

    Ponentes 

  • 17:00

    Summary and closing day one

February 09
Viernes

  • 08:00

    Breakfast session (Sponsored by CCI)

    Make your newsroom digital-first At this breakfast session, CCI will present key insight into several successful projects of transforming newsrooms' structures and workflows from print-focus to digital-first.
    In partnerships with well-known media brands such as Axel Springer/WELT, Helsingin Sanomat, Le Soir, New York Times, USA TODAY, Times of India, The Hindu and more, CCI has developed a new state-of-art content creation platform, CUE, for the digital-first newsroom.
    CCI will present and give a demo of the CUE solution for integrated newsrooms - supporting all print and digital media channels through a single content tool.

  • 09:30

    Session 1: Video content and social media channels

    09.30 - Social video for engaged audience - tips and tools. 

    10.00 - Digital-natives companies have succeeded in just a few years, to shape up their media brands by creating highly shareable content that seduces the younger younger generations. The Quint presents their experiences.

    10.30 - Online video as a premium advertising inventory – what does a good online video strategy look like. 

    Ponentes 

  • 11:30

    Panel discussion: Reader revenue

    Is it a realizable goal in the sub-continent. Can news as a category pay for itself? What would makes readers pay for our content? How is the future?

    India’s leading publishers and editor discuss the topic.

     

    Moderador 

    • Digital Launch Editor, Indian Languages, BBC World Service

    Ponentes 

  • 12:30

    Networking Lunch

  • 14:00

    Session 2: Digital advertising idea

    14.00 - Brand solution for advertising revenue generation – what worked well and the opportunities for digital marketers. 

    14.30 - Premium ad networks show the way to maximize publisher’s return on digital advertisement revenue. Publishers in South East Asia have joined together and are starting their own network. What are the experiences.

    15.00 - Daily Star, Bangladesh won the coveted ‘Gold’ in Best in Digital Advertising at South Asian Digital Media Awards. What did they do unique to achieve this. What is their strategy for digital advertising.

    Ponentes 

  • 15:30

    Networking Break

  • 16:00

    Valedictory session

    16.10 - Digital transformation at The New Straits Times Press (Malaysia) Bhd.

    Ponentes 

  • 17:00

    Summary and conference closing

Digital Media India 2018

Contacto 

Shariff