Ponentes | Digital Media Latam 2015

Digital Media Latam 2015

Ponentes | Digital Media Latam 2015


Confirmed speakers #DML15

President, WAN-IFRA, Sweden

Tomas Brunegård

Tomas Brunegård is the President of WAN-IFRA and former Chairman of the Board of Sweden's Stampen Group. From 2004 to 2012 he was CEO of Stampen. Previously, he was CEO of Göteborgs-Posten from 1996-2004. Before that, he was Deputy COO of Burger King Sweden from 1993-1996. From 1987-1993, he was Management Consultant for Ingemar Claesson Konsult AB. Brunegård is a Board Member for several organisations, including:

  • Skäreleja AB (Majority owner Stampen Group)
  • Stena Line BV (Holland)
  • Mentor Medier AS (Norway)
  • Fojo Media Institute
  • Swedish Radio AB
  • University of Gothenburg
  • Swedish Exhibition & Congress Centre

Editor-in-Chief, El País, Spain

Antonio Caño

Antonio Caño graduated in Journalism from the Universidad Complutense of Madrid. He worked for Efe News Agency and joined EL PAÍS in 1982. He was foreign correspondent for the newspaper in Mexico and Central America and U.S. Bureau Chief in Washington, where he was stationed for over 10 years, until his designation as editor. He has also been Foreign Desk chief, deputy editor in charge of the Sunday paper and magazine, and responsible of the Investigative Reporting and Analysis section. During his career he has covered, among other events, the Gulf, Falklands, Chad and El Salvador wars, the revolts against Pinochet in Chile, the fall of the Sandinist government in Nicaragua and four presidential elections in the United States. He has interviewed many presidents, chiefs of State and public figures, most recently U.S. president Barack Obama. During the last years, while in Washington, he launched the America edition of EL PAÍS, that has become a journalistic reference in the Spanish-speaking world. In May 2014 he took over as editor of EL PAÍS.

Editor-in-Chief, Vice News, USA

Jason Mojica

Jason Mojica has been contributing to Vice since 2007. Before joining the company full time in 2011, he worked for Al Jazeera English as a producer on the network's weekly media analysis program,The Listening Post, and as a field producer for Josh Rushing's series, On War. Since joining Vice he has produced documentaries for the web and for the company's Emmy-nominated HBO series in more than 30 countries including Iraq, Afghanistan, Pakistan, Egypt, Libya, El Salvador, the Philippines, and the Democratic Republic of Congo. Jason was recently named Editor-in-Chief of Vice News. Jason holds a B.A. in Political Communication from George Washington University.

Editor, Interactive News, The New York Times, USA

Marc Lavallee

Marc Lavallee leads a desk of programmer/journalists who build software that empowers reporters, evolves new storytelling forms and creates new editorial products. He is also a board member of The Coral Project, a Knight Foundation-funded collaboration between The Times, The Washington Post and Mozilla to improve communities on news sites through open-source software. Prior to joining The Times in 2011, he developed news apps, content management systems and other Web site features at NPR, The Washington Post, The Boston Globe and National Journal.

Digital Strategist, Apple, USA

Maha Al-Emam

Maha is a digital strategy consultant and former Vice President of Product and Technology at NBC Digital Entertainment. Previously she was Head of Global Product at Bloomberg, responsible for the entire product suite and strategic direction for Bloomberg.com and overseeing the product and project management teams for news, markets, digital multi-media, and publishing applications. She was instrumental in advancing Bloomberg.com's Live & Video verticals to an industry leader in streams viewed on a News and Finance site.

Before joining Bloomberg, Maha was the Director of International Markets Technology for the Wall Street Journal Digital Network in Europe, the Middle East, Asia, Africa, and Asia Pacific where she played a crucial role as part of the executive team responsible for extending the Journal’s local language portfolio into larger European economies.

Academic Coordinator, LATAM Cultural Change Ignition Program

Diego is a Digital Growth & Transformation Expert. He has vast experience in designing, structuring and leading Operations and Content teams and a proven track record of tangible audience and income uplift, both in the U.S. Hispanic market as well as in Latin America.

He is currently Regional Digital Director for Discovery LATAM & US Hispanics.

In the US, he led the Product and Strategy for Discovery DLA: tudiscovery.com and Discoverybrasil.com. Previously, he was VP of Product and Digital Operations for UNIVISION (Noticias, Deportes & Entretenimiento), Univision Connecta & UFORIA APP.

In Latin America, he was Digital Managing Director for ICCK (Digital arm of Grupo Santo Domingo), Colombia's largest and most diverse media holding, with brands such as EL ESPECTADOR, CARACOL TELEVISIÓN, BLU RADIO, GOL CARACOL, CINECOLOMBIA, SHOCK, CROMOS.

Prior to that, he was Digital Managing Director for EL TIEMPO Casa Editorial, covering the strategies of media brands EL TIEMPO, PORTAFOLIO, CITYTV, VIVEIN, ALO, MUJERES, MOTOR, REVISTA DON JUAN ABC DEL BEBÉ.

He worked in content marketing as Head of Innovation, content and operations at pioneer digital agency Indexcol for regional clients such as Coca-Cola Latin Center Division & Warner Bros Theatrical.

He has spoken at several WAN-IFRA events in Latin America and Europe, as well as INMA, SIP, Hispanicsize Miami, Silicon Beach Fest, Digital Futuro Forum Miami, and many more. 

Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA

Jeff Jarvis is professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism. He is the author of “Geeks Bearing Gifts: Imagining New Futures for News,” "Public Parts," "What Would Google Do?", and the ebook "Gutenberg the Geek." He is also cohost of the podcast "This Week in Google."

Jarvis was president of Advance.net, the online arm of Advance Publications; creator of Entertainment Weekly; TV critic of TV Guide and People; Sunday editor and associate publisher of the New York Daily News; a columnist on the San Francisco Examiner; and an editor on the Chicago Tribune. He blogs at Buzzmachine.com.

WAN-IFRA Global Advisory Consultant

Blending a strong background in digital and marketing with proven success in launching and managing innovative assets, Frédérique Lancien held several executive positions within international companies including Lagardère and Bertelsmann.

Her background involves running digital properties, executing new product launch programs, as well as planning and executing technologically savvy e-commerce strategies.
After 5 years in book publishing, she joined Bertelsmann in 1998 to launch the BOL.fr e-commerce website dedicated to books, music and video, as editorial and sales director.
She joined the Lagardère Active Group in 2000 as e-commerce international manager to develop e-commerce activities in France, the United-States and Japan.

She became Senior licensing and new media marketing manager in 2003, in charge of defining and implementing the worldwide licensing marketing strategy for the ELLE clothing and accessories brand and of coordinating the Group’s Internet websites. She then worked as Lagardère Active’s international digital director from 2007 to 2011, being responsible for global digital strategy in 11 countries and launch of Doctissimo websites outside France.

She joined L'Equipe Group (the leading sports media group in France) beginning of 2012 where she served as Digital and New Business Director. She managed marketing strategy and business development for all digital assets and was in charge of identifying new growth opportunities and launching new activities around sports’ practice, conferences & events. She also developed paid content offers and implemented acquisition and loyalty programs. She was appointed Strategy and New Business Director of L’Equipe group beginning of 2015.

Audience editor, The Guardian, UK

Chris Moran

Chris Moran is the Guardian's Audience Editor, charged with finding the widest audience possible for all the Guardian's journalism. Based in London, he's at the heart of day-to-day editorial decisions, helping editors understand what's breaking across the internet, how Guardian journalism is read and how best to promote it. He is the lead editorial strategist on Ophan, the Guardian's class-leading bespoke realtime analytics tool which began as a hack day project and is now used by 1,000 staff a month. He's a passionate advocate of democratising data: getting analytics in front of journalists as a way of helping us all understand our new medium.

Director, Global Advisory - WAN-IFRA, Germany

Ben is a leading expert on digital media, and at WAN-IFRA he has the task of providing independent advice on digital strategy and organisational change. He will also lead the various WAN-IFRA initiatives to support the media industry in its transformation.

Previously, he was Shaw Media's Chief Digital Officer, and focused in driving digital revenue and audience for their digital products in the United States. Shaw was also the company’s CTO and previously IT Director. He oversaw the alignment of all technologies to Shaw’s audience and revenue growth strategies. He was also actively involved in optimizing Shaw Media's over 100 print and digital publication products and workflows. He is a licensed Apple iOS Developer and an Apple Certified Help Desk Specialist.

Entepreneur & Expert on Digital, Mexico

Arturo Galván

Arturo Galván has spent his entire career establishing and cultivating the online industry in Latin America, working in corporate environments as well as a serial entrepreneur. For these efforts, the Wall Street Journal named him "Apostle of the Internet" for the region in 2000 and Bill Gates twice awarded him the Microsoft Award of Excellence (95-96). He was the CTO & VP of Business Development for the leading newspaper group in Mexico, Grupo Reforma for 16 years. In 2002, Arturo launched Naranya, a Mobile Commerce & Marketing company focused on the Latin American markets that provides a very unique platform to distribute and monetize digital services and content in the region. Ever since, Arturo has been recognized for different important achievements, such as "Endeavor Entrepreneur" in 2011, and he was a "E&Y Entrepreneur of the Year" nominee in 2012. He's a member of different Boards in organizations focused to build the entrepreneurial ecosystem in Latin America.

Director, Strategic Partnerships, News and Local Media, Google, USA

Jason Washing

Jason leads a senior team of Partner Managers who work exclusively with Google's largest Publishing Partners operating around the world in the News and Local Media Space. Jason's team facilitates and strategizes with those partners to ensure optimal use of Google products, and Google partner solutions to drive maximum revenue and profitability. Jason joined Google as a function of Google's 2008 acquisition of DoubleClick, where hewas Vice-President of Strategic Accounts. In this capacity, he and his team managed partnerships with DoubleClick's largest global Publisher and eCommerce accounts. Prior to DoubleClick, Jason was among the originating executive staff at Turn Inc., a leading demand-side-platform and data management company.

Cofounder & Deputy Director, eldiario.es, Spain

Juan Luis Sánchez

Juan Luis Sánchez is a journalist specialised in new media and digital content. He is cofounder and deputy director of eldiario.es, an independent digital news site financed by an innovative system of members and donors. Founded in 2012, eldiario.es has became a key news site with high influence in Spain. He masters multimedia skills that has used as a reporter in India, Kosovo, Sahara or Turkey. He is also cofounder of another innovative digital media outlet in Spanish “Periodismo Humano”.

Content and brand partnerships lead for Google Cardboard

Aaron Luber

Aaron leads partnerships and content strategy for Google Cardboard. The most impressive surprise in Cardboard's short lived success is in the incredible brand engagement and eagerness for companies from all over the world to work with Cardboard. Previously Aaron was on the YouTube New Business Development team and helped launch 360-degree video on YouTube for unique storytelling.

Senior Director, Deseret Digital Media, USA

Matthew Sanders

Matt is Senior Director at Deseret Digital Media and General Manager of Publisher Solutions, where he oversees BrandForge syndicated and native ad content studio, Deseret Connect contributor service, and DDM Academy digital transformation training services. His organization develops technology, and delivers news media and advertising for Deseret Digital Media group websites in English, Spanish, Portuguese, and Indonesian languages. A mix of full-time employees, contractors and developers numbering more than 6500 combined, delivers more than 50 million page views to the media group per month, as well as content studio syndication and branded content services to more than 450 publishers worldwide. 

Mr. Sanders joined Deseret Digital Media in June of 2010. DDM is the largest media enterprise in the U.S. intermountain west and one of the fastest growing globally.

Matt serves on the board of directors, and as Vice President of the Inter-American Press Association, which involves the owners and leaders of major news media organizations throughout Latin America.

Chairman & Director General, Grupo Expansión, México

Manuel Rivera

Manuel is currently the Chairman and Director General of Grupo Expansion in Mexico, a media group composed of 17 magazines and 12 websites, one of Mexico’s most influential media companies, and a reference of ethical journalism. In 2000 he joined Grupo Expansion (GEX) as Director of Sales and has participated in the development and implementation of more than 20 publications and websites ever since. In 2005, he was promoted to CEO and as part of the senior management participated in the sale of the company to Time Inc, and subsequently as Director General (since 2008) in the successful sale to Southern Cross Group. Since 2006 he has taken Expansion Group to a digital revolution, with the launch of several successful websites and the acquisition of leading platforms (Mediotiempo.com and Metroscubicos.com), which GEX has managed to take to the next level, positioning itself as a major player in the space of the digital age. Currently, GEX is one of the most succesful companies in multi-platform & digital migration, with more than 30% of its sales and 75% of its nearly 37 million-strong audience coming from its digital media platforms (web and mobile).

Director of Real Estate Products, The New York Times, USA

Matthew Shadbolt

Matthew Shadbolt is currently the Director of Real Estate Products at The New York Times, where he is focused on the strategic and tactical value of the real estate vertical. He works closely with the newsroom, sales, design, engineering, mobile, video and business development teams to bring real estate editorial and search experiences to an audience of over 2 million readers every month. Prior to his current role, Matthew was the Director of Interactive Product and Marketing for The Corcoran Group, Manhattan’s largest residential real estate brokerage, where he was responsible for all of Corcoran’s interactive output, product development, social growth and advertising.

Head of Business Development, BBC Global News, UK

Gail Jammy

Gail is Head of Business Development for BBC Global News Ltd, the division that manages the BBC News digital and TV business outside of the United Kingdom. This includes bbc.com and BBC World News TV. She is responsible for setting the BBC News digital partnership strategy internationally, as well as for directly managing a number of key strategic and commercial relationships, including with social media platforms. In her previous role at the BBC she was Head of Mobile and Emerging Platforms, working with news teams to innovate around emerging devices with a focus on mobile and smart TVs. She has also worked in the BBC World Service where she was responsible for delivering reach, brand awareness and revenue for BBC’s multi-lingual news services via off-platform distribution. Prior to joining the BBC, Gail spend many years working in book and magazine publishing.

International News Coordinator, BuzzFeed, USA

Mariana Marcaletti is BuzzFeed's International News Coordinator. She has been a digital journalist for the past 10 years, she was born in Argentina and she has lived in New York for the past 2 years, when she moved to pursue a Fulbright-sponsored Master in Entrepreneurial Journalism at CUNY.
Before BuzzFeed, she worked as a digital producer at The Washington Post and last year she launched a collaborative site with news in English about the region, called Latin American Radar. She concentrated on cultural adaptation and linguistics at Google, where she oversaw the quality of Spanish language in over 100 products and major campaigns, like Project Loon.
She collaborated for the BBC's World Service Radio 3, The Independent blogs and La Nación digital in Argentina.
She was part of the permanent staff of TN.com.ar, the website of Argentina's most-seen 24-hour news channel and of the Buenos Aires Herald, the only English language newspaper in the country.
She won several writing awards (Foreign Press Association in New York, and state-funded essay contests in Argentina and also in Buenos Aires city), and she has given workshops and consultancy in several cities in Latin America and the U.S. She was the main speaker in Latin America's Hacks/Hackers bootcamp in Chile and Argentina, and she presented for Artear in Grupo Clarín, as well as in the last edition of the Ibero American Colloquium in Austin, Texas University.

UX Designer, USA

Luke Miller

Luke Miller has worked for Yahoo! designing native mobile experiences. He has a master’s degree in Information Science and brings expertise on users motivation and behavioural psychology. He is inspired by the methods of B.J. Fogg, the father of contemporary product-mediated behaviour change and director of the Persuasive Tech Lab at Stanford. Miller became the first ever dedicated mobile employee at the Wall Street Journal, where he stayed for 3 years, before moving to Yahoo! He also teaches at Parsons and General Assembly and co-founded Tumbleweed, a mobile storytelling app.

Senior Vice President, wochit, USA

Drew Berkowitz

Drew Berkowitz has nearly 20 years of digital media experience, insight and industry perspective. He currently serves as Senior Vice President at wochit, leading efforts to help guide publishers, journalists, brands and storytellers elevate their content by creating custom Video. Drew was most recently General Manager of AOL's Goviral Division, leading the US launch with publishers and agencies, while also integrating systems within AOL’s video department. He also served as Vice President of Sales and Marketing at Vimeo where he won numerous awards for creating video partnerships between brands and Vimeo's community. Drew started in the digital landscape launching Comedy Central's website before starting his own consultancy in 1999 to help other emerging digital companies strategize and execute across sales and marketing. Drew is currently writing a book titled, "Why You Won’t Read This", covering the shift in consumption of information from written word to video.

CEO, Co-founder & President, Rigor, USA

Craig Hyde

Craig co-founded Rigor, LLC in 2010 and serves as its Chief Executive Officer and President. He is responsible for product management, marketing, sales, and operations. He is an entrepreneur with a decade of experience in Application Performance Management. He served as a Solutions Consultant for Compuware/Gomez where he designed and implemented application performance solutions for the Fortune 100. Before that, he provided the Fortune 1000 and government agencies with systems to test and manage their networks while at Network Orange. He is active in the ATDC at Georgia Tech and can be found on the pitch with Atlanta Old White Rugby Football Club.

VP of Innovation and Planning, Austin American-Statesman (Cox Media Group), USA

Austin American-Statesman (@Statesman) vice president of innovation. New dad! Recent Texan, relocated Detroiter. Designer, editor and convener. Formers: @freep, @heraldleader, @ydrcom, @dailyorange. Past president of the international Society for News Design, (@SND), co-director SND-Charlotte #SNDCLT. INMA North American board member. Syracuse grad, beleaguered Tigers fan. And sadly, @dorsey ≠ @jack

Corporate Technology Manager & CSO, Grupo Clarín, Argentina

Miguel Fernández

Miguel is Corporate Technology Manager & CSO at Grupo Clarín, the leading Spanish speaking media group worldwide, since 2007. Prior to joining Clarín, Miguel was CTO at PRIMA, the first internet access and content provider of Grupo Clarín in Argentina. Today Miguel is leading the seven companies part of Clarín group to a consolidated audience strategy: AGEA, CMD, Los Andes, La Voz (publishing sites), TyC Sports, Cablevisión (Broadcasters), and Radio Mitre (Radio), which together they accumulate more than 70 MM unique users and more than 800 MM page views monthly. Miguel is graduated in Electronic Engineering from Buenos Aires University, and has Master Degree in Business Administration from Universidad Austral.

Founder & CEO, Mexico MediaLab 21, Mexico

Rossana Fuentes Berain

Since September 2014, she has been the founding CEO of Mexico Media Lab S21, which is a think tank that specializes in doing research about the use of ICTs and using it to imagine and implement disruptive projects that provoke innovation in both the public and private sector in Mexico. From this space she hopes to pick up the link with access to information and transparency in Mexico that she established in 2001 when she helped articulate the “Oaxaca Group”, a team of academics and journalists that promoted the first Federal Law of access to public information.
As part of the research activity of the Mexico Media Lab, Rossana published in 2015 the book “México 2020: dale click a tu futuro” (Mexico 2020: click on your future), in which she explores future scenarios for Mexico and emphasizes the necessary bet on digital revolution in the country. From 2009 to 2014 she was Editorial VP in Grupo Expansión, being responsible for the content of the 17 magazines and 11 websites that the firm manages, as well as the editorial content of the brand extensions.

Rossana was the first woman to be the editor of the business section in “El Financiero” newspaper. She has been deputy director of special affairs and investigation in “Reforma” newspaper, and director of opinion pages in “El Universal” newspaper. All of this three are among the most important newspapers in Mexico. She hosted the TV show “Contrapunto” in Televisa and has collaborated in international publications like “The New York Times”, “The Washington Post” and other syndicated media in the United States.

Chief Technology Officer & VP

Gustavo Muñoz

In-depth expertise in Engineering and IT Management, strategic business-planning and development, process and product improvement, R&D, and operations. Experienced professional on startup environments with track record of leading expansion for multi-unit operations. Specialties: Entrepreneurship, Leadership and Management of highly geographically distributed teams, Software Business Models including Open Source, Server architecture, Ajax, API designer, Concurrent Computing, Distributed Computing

Editor de Contenidos y Proyectos Digitales, Grupo El Comercio, Peru

Carlos Salas

Carlos is a journalist graduated in the Peruvian University of Applied Science. He started working in El Comercio in 1997, first in the area of Community Expansion and then in Sports. Since 2006 it was editor and in 2014 took over the responsibility of this section both for digital and print.

In 2009 was founder professor of the first Degree in Sport Journalism in Peru, in the San Ignacio de Loyola Institute. He has been teaching for more than 7 years.

Head Americas, Enreach, Miami

Guillermo Diaz de Leon

Passion for monetisation and profit, working with cross-functional teams, transfer corporate objectives into market and customer actions, command of international business protocols and experience conducting business with foreign partners, customers, governments and executives across the globe.

Former employee of Apple, Adobe, Quark, Founder of One Latam, a consulting firm offering products and services to a vast array of companies and organisations with publishing needs. Always looking into the future, they are constantly searching for advances in technology that will push their clients to be leaders and innovators in their field.

Digital Media Latam 2015