Lotta has been a part of Sweden’s media landscape since 2006 and has followed the creative path at Schibsted since 2011. Being one of the four founders of Schibsted Brand Studio in 2016, she has an unique knowledge on how to transform traditional advertising into creative concepts that move brands in both awareness, preference and consideration.

As part of Schibsted’s overall strategy in creative content solutions, Lotta is currently working as a Creative Manager – a role that varies from cross team work in delivering creative ideas, executing them, and proving the effect to the client – to product and business development, based on market needs and trends. Schibsted Brand Studio has a goal of being market leader in content solutions in Sweden by 2025.