2020 Nordic Study Tour

2020 Nordic Study Tour

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Innovation in the Newsroom

WAN-IFRA will give you the opportunity to visit leading Nordic newsrooms and offer you behind-the-scenes access on our Study Tour. This is your chance to get out of the office and get practical ideas and takeaways from leaders in editorial, social, audience development and analytics.

Scandinavia is synonymous with digital-first mindsets and cutting-edge technology. And publishers in this region are no exception as they deploy these tools innovatively to reduce churn on subs, experiment with robotic journalism, and serve each user a personalised homepage experience.

Photo: Torry Pedersen, Head of Editorial, Schibsted Media (Norway) presents to our 2018 Study Tour delegates.

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Powerful Storytelling Driving Conversions

In Scandinavia serving readers with quality, relevant journalism that converts is at the forefront of every publisher's mission. Storytelling remains their most valuable asset in building audience loyalty. Amedia's Best Journalism Project Initiative is a great example of how the publisher decided to provide content of what the audience was actually reading vs. what they were producing. On our WAN-IFRA Scandinavia Study Tour we will dive deep into creating winning value propositions for your readers.

Past visits on WAN-IFRA Study Tours to the Nordics include: Amedia, Verdens Gang, Aftenposten, MittMedia, Expressen and Dagens Nyheter.

Photo: Thomas Mattsson, Editor-in-Chief and Responsible Editor of Expressen (Sweden) is pictured with participants from the 2018 Study Tour.

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