Program Summary

Program Summary


Programme Outcome

This intensive learning and coaching program will accelerate the digital transformation of news organisations with:

  • up-to-date knowledge and insight into how the world’s leading newsrooms transform into the 21st century;

  • skills to develop a new editorial strategy and plan a content portfolio that fits different digital business models such as advertising and reader revenue;

  • practical frameworks and best practices to attract, engage and retain audiences, and build relationships with subscribers;

  • ready-to-implement proposals of new editorial products and services,

  • management tools to help in the execution: re-organise the newsroom, plan new jobs, workflows and KPIs.

The program is designed for senior newsroom leaders such as editors in chief, managing editors, members of the masthead such as digital editors, and the younger leaders who are groomed for promotion.