Speakers | 14th Middle East Conference

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14th Middle East Conference

06 Mar 2019 to 07 Mar 2019
Dubai
United Arab Emirates (the)

Speakers | 14th Middle East Conference

Speakers

Head of Editorial, Schibsted Media, Norway

Torry Pedersen is Head of Editorial and a member of Schibsted Media's top management team. He was previously the CEO/Editor in Chief of Verdens Gang AS, Norway’s most read news-site/newspaper. He began his career as a journalist in Fredrikstad Blad 1981, and has more than 35 years of experience in journalism and publishing.

Pedersen has been Managing Editor in VG, Editor in Chief/Publisher in VG Multimedia AS, CEO of Verdens Gang AS and from 2011, both CEO and Editor in Chief of Verdens Gang AS. 

He was educated at the Norwegian School of Management (formerly the Bedriftsøkonomisk Institutt), Oslo 1979 and holds a Bachelor's degree in Business Administration. He has been awarded the "Chief Editor of the Year Award" in Norway, and during his time as Editor in Chief and CEO, Verdens Gang won several prizes.

VGs is among the most profitable news organisations in Europe and its news-sites on desktop, mobile, tablet and paper, have nearly 2.4 million daily readers.

Executive Director World Editors Forum, WAN-IFRA

Cherilyn Ireton heads up the World Editors Forum, the global network for editors within WAN-IFRA. She is a seasoned newspaper professional, having spent more than 20 years on South African newspapers, as journalist and editorial manger on the country's leading titles, the Sunday Times and Business Day. She rose to be Chief Operating Officer of BDFM Publishers, the business media joint venture between Pearson, owners of the Financial Times, and Times Media in South Africa which published Business Day newspaper, the Financial Mail magazine and Summit TV. She relocated to the UK in 2005 and owned an ran a London-based media consultancy, Presslinks, which advised a variety of international organizations and foreign governments.

Chief Product Officer, Fairfax Media, Australia

Tasked with leading the re-engineering of its metro publishing portfolio, Jess joined Fairfax Media in October 2016, following a 20 year career in media and digital consultancy in both Australia and abroad. Prior to joining Fairfax, she established digital studio, Wilson Fletcher in Australia and New Zealand, where she specialised in early-stage product development and led strategic digital programmes for some of the region’s most recognised media brands including The Australian, ABC, NZ Herald and Sky TV. A paid content specialist, Jess pioneered digital subscription and membership models at British Consumer Organisation, Which?, where she helped grow its online services into the largest consumer subscription website in Europe. She is a passionate digital leader and was last year named Innovation Champion in Fairfax’s Women of Influence Awards recognising the role she has played driving the digital transformation of the business. 

Head of Digital, The Tiso Blackstar Group, South Africa & Vice-President, WAN-IFRA

Lisa MacLeod is Head of Digital at Tiso Blackstar Group, South Africa’s largest English-language publisher, and owner of 8 newspapers, 15 websites, music, film and radio businesses across the continent.  Her role is to lead digital strategy and innovation, and manage Tiso Blackstar’s online properties with 6-million unique browsers monthly on titles such as TimesLIVE, SowetanLIVE and BusinessLIVE, as well as implement sustainable digital monetisation streams.

Lisa was previously General Manager of Digital for Media24’s 24.com in Cape Town, and prior to that spent 12 years in London at the Financial Times, helping to drive their print to digital integration. She served as Head of Operations for FT.com, widely thought to be the most successful paid website in the media industry, and FT Managing Editor, overseeing staffing, strategic planning and budgets for the FT globally.

During the 70th WAN-IFRA’s annual congress in Estoril, Portugal, Lisa MacLeod was elected Vice-President of the World Association of Newspapers and News Publishers. She has been on the board of the World Editors Forum for many years, and has taught and spoken at numerous international conferences and training events for WAN-IFRA and the WEF.

Chief Executive Officer, Diari ARA, Spain

Salvador Garcia is the CEO at ARA, a leading print and digital newspaper based in Barcelona.

Prior to ARA, Salvador has worked at McKinsey and Goldman Sachs, and has been an entrepreneur in the film industry and a Business Angel in the biotech industry.

Salvador holds a Bachelor’s degree in Economics from Pompeu Fabra University, where he currently serves as a Member of the Board of Trustees, and an MBA from New York University.

Principal Consultant, WAN-IFRA Consulting, Germany

Gregor Waller provides consulting services to international media businesses for developing their digital strategy and transforming their business models for the digital era. Before this, he worked for more than six years in various management functions for Germany's Axel Springer publishing corporation. Most recently, up to February 2011, as a member of the management team of the WELT group, Berliner Morgenpost, Hamburger Abendblatt, he was responsible for strategy & innovation and commercial management of the Zeitungsgruppe Hamburg. After testing a "prototype tablet" with his core newspaper readers – one year before the iPad – he focused on the topics of digital strategy, digital business models and paid content, bringing his experience in these areas to bear also in strategic group projects.

From 1998-2004 he worked for Frankfurter Allgemeine Zeitung GmbH in positions such as commercial manager for publishing houses Prestel and Xenos Verlag. Waller has a graduate degree in business administration from the University of Augsburg and an undergraduate degree in philosophy from the Munich School of Philosophy.

Director of Strategic Development, Reuters Institute, UK

Alexandra Borchardt is Director of Strategic Development at the Reuters Institute for the Study of Journalism. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily, where she is still a contributing writer. At SZ she held several functions in the politics and business sections. She was also founding editor of Süddeutsche’s ‘Plan W’, an award winning quarterly magazine for women and business. In her reporting she has focused on democracy and the internet and the future of work. Before joining SZ she worked in several functions for Financial Times Deutschland and Deutsche Presse-Agentur. Borchardt holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and in 2013 completed a Programme for Management Development at IESE Business School, Barcelona. 

WAN-IFRA, Deputy CEO

Manfred Werfel is WAN-IFRA Deputy CEO, based in Frankfurt am Main, Germany. He is responsible for the Expo business of the association. He takes also care of the World Printers Forum, the print community within WAN-IFRA.

Since 1996 Werfel is part of WAN-IFRA’s management team. Over time he was responsible for Research, WAN-IFRA Reports, Expert Committees, Consulting, Training, Print Quality Projects, Events, Innovation Projects, World Press Trends, World News Media Congress, World Printers Forum and Expo. In 2012 he acted as Interim CEO.

Product Director Native Advertising, Digital Media Service, United Arab Emirates

Managing Editor, Gulf News, United Arab Emirates

Founder & CEO, Native Advertising Institute, Denmark

Jesper Laursen is passionate about building business through storytelling. He was originally
a journalist but has now been working with content marketing and native advertising for more
than a decade, both as an international speaker and as a consultant through his businesses.
He is the founder of the international think tank, the Native Advertising Institute, the content
marketing agency, Brand Movers, and the journalistic production company, Media Movers.

CEO & CDO, Hindustan Times Digital Streams, India

General Manager Premium, BILD, Germany

Tobias Henning is the General Manager Premium of the popular German newspaper BILD. BILD has a daily print circulation of nearly 2 million copies sold and reaches in digital around 20 million unique users per month. BILD is the most widely read news media brand in Germany. As General Manager Premium he is responsible for BILD’s digital paid content offer „BILDplus“. With almost 400,000 digital subscribers BILDplus is the most successful paid content offer in Germany. Prior to working at BILD, Tobias served as executive assistant to the CEO of AXEL SPRINGER and project leader at DIE WELT where he introduced the first paywall at a national news media brand in Germany. DIE WELT and BILD belong to AXEL SPRINGER, one of the biggest digital publishing houses in Europe.

14th Middle East Conference

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