Intervenants 2019 | ABONNEMENTS NUMÉRIQUES ET MONÉTISATION DES CONTENUS 2020

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Intervenants 2019 | ABONNEMENTS NUMÉRIQUES ET MONÉTISATION DES CONTENUS 2020

Intervenants 2019

Merci à ceux qui ont contribué à la réussite de cette première édition :

Marketing Director Digital Product and Video, CorrieredellaSera.it, Italy

In her position, Colamussi is responsible for development of digital product at Corriere della Sera: website, mobile and video. She also develops online communication strategy to help the site reach a far greater audience, to identify and implement new business strategy with the aim of monetising content and audience for the news. In addition, she develops social communication activities to spread the brand and its content, to meet followers, fans and other online communities. She also produces new video formats for online audience, as well as manages mobile strategy to develop new formats, applications, commercial initiative. Colamussi is also responsible for managing all media partnerships and events dedicated to the Corriere della Sera digital product.

Head of Business Development and Portfolio Management, Neue Zürcher Zeitung (NZZ), Switzerland

Daniel Ammann is head of strategic development and responsible for the optimization of the services and product portfolio of the Neue Zürcher Zeitung Group. Until July 2017, Daniel was the Director of the office of the President and CEO of the NZZ. In this position, he was particularly in charge of coordinating strategic projects at the group level, corporate governance processes, and strategic project management (mergers and acquisitions, after-sales integration, market development, etc.). ). Before joining NZZ, Daniel Ammann worked for Goldbach Group AG, and for four years was editorial director of Kurzpass.ch.

Managing Director - Publisher, Le Parisien - Aujourd’hui en France, France

Sophie Gourmelen is Managing Director and Publisher of newsbrand Le Parisien - Aujourd’hui en France (a division of LVMH Group). She is a former Head of Sales and Circulation, Digital Marketing and Communication at Groupe Les Echos (business news) where she contributed to the digital transformation of the business and developed its digital subscriptions. Prior to Groupe Les Echos, she was Marketing Director at Prisma Media (the magazine’s subsidiary of Grüner and Jahr in France), contributing to the active development of digital sales and the implementation of their CRM strategy. She worked for IMP direct marketing for 15 years as the senior manager for the south of Europe.

CEO, Groupe Les Echos-Le Parisien, France

Pierre Louette took over as head of the Les Echos-Le Parisien Group in March 2018. He was previously Deputy Chief Executive Officer of telecommunications group Orange, which he joined in 2010. A graduate of Sciences Po and ENA, Pierre Louette began his career as an auditor at the Cour des comptes before becoming the audiovisual adviser to Edouard Balladur, then Prime Minister. After four years as head of Havas Advertising digital activities, he joined Europ@web, the Internet division of the Arnault group, in 2000 as vice-president, where he remained until 2003. The same year, Pierre Louette returned to the media as CEO of Agence France-Presse and then CEO in 2005, before joining Orange in 2010.

Chief Product Officer at The Boston Globe, USA

Esfand Pourmand is the Chief Product Officer of the Boston Globe Media. Esfand is a data-driven product leader who has been at the center of transformation and innovation with the goal of delivering the maximum value not only to the businesses he's been involved in but also to readers/customers. Prior to his appointment at the Globe, Esfand served as SVP of Revenue at Hearst and notably was the Executive Director at The New York Times leading Subscription Revenue/NYT New Products/Continuous Delivery initiatives. 

Manager Data Intelligence & CRM, NRC Media, The Netherlands

Matthijs van de Peppel has been working in the newspaper industry for over ten years. Starting his career as a circulation marketer, he quickly developed as a online shop manager, online marketer, and project manager. Now, as the manager of the data intelligence and customer relationship management team at NRC Media, a quality Dutch news organisation, Matthijs is responsible for bringing data insights into decision making and amplifying the voice of the customer. Together with two coauthors he just published the book How to Succeed in The Relationship Economy.

 

Director digital reader revenues, The Guardian News & Media, UK

Después de una carrera en consultoría de gestión en París y Londres con el Boston Consulting Group, Juliette se unió al equipo de estrategia de The Guardian en 2017, donde participó en el diseño e implementación de la estrategia comercial. En su función como Directora del área de "Reader Revenue", Juliette se enfoca particularmente en nuevas fuentes de ingresos digitales y el desarrollo del modelo de membresía de The Guardian. Se graduó de la Ecole Normale Supérieure, Sciences Po y la Universidad de Columbia en Nueva York.

Conseiller - Consultant au Lenfest Institute for Journalism, USA

Au Lenfest Institute for Journalism Matthew Skibinski conseille les éditeurs de de presse et leurs partenaires sur les meilleures pratiques pour optimiser leurs strategies d'abonnements numériques et leurs revenus lecteurs. Matthew conseille des douzaines d'éditeurs en amérique du Nord et en Amériqua latine, y compris des marques importantes telles que The Dallas Morning News, Business Insider, McClatchy, NewsDay, Digital First Media, El Tiempo.

President Seattle Times, USA

Alan Fisco a été nommé président du Seattle Times en janvier 2018. Il  a occupé des postes dans les domaines de la diffusion et du marketing, ainsi que celui de premier vice-président de l'entreprise. En tant que président, il assure la coordination de l'équipe de direction, la direction directe des finances, de la diffusion, des opérations, des ressources humaines et des ressources humaines. Il est responsable des journaux affiliés au Seattle Times et de la filiale d'impression commerciale.

Managing Director, Consumer Marketing, Digital Products, New York Times, USA

Brandt Kloke a rejoint l'équipe marketing du New York Times en 2015 après huit années passées au Financial Times. Il a débuté sa carrière chez Clear Channel en 2003.

President, Mather Economics, USA

Matt Lindsay has over 25 years of experience in helping businesses increase operating margins and grow revenue through economic modelling and analytics. Over the past 19 years, he has developed pricing strategies and predictive analytics models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Walton Foundation, Coca-Cola, UPS, Dow Jones, Chick-fil-A, Clorox, Scientific Games, and The Georgia Lottery. Matt is also a published author, releasing The Relationship Economy in 2017, co-authored with publishing data experts Xavier van Leeuwe (Telegraaf) and Matthijs van de Peppel (NRC). Signed copies of the book will be available at DME19 in Vienna! Matt holds a Doctorate degree in Economics from the University of Georgia, a Master of Arts degree in Economics from Clemson University, and a Bachelor of Business Administration degree in Economics from the University of Georgia.

ABONNEMENTS NUMÉRIQUES ET MONÉTISATION DES CONTENUS 2020

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