Adapt your subscription strategy to the new reality

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Date & time: Thursday 28 May, 10:00 Mexico City - 12:00 São Paulo - 17:00 Madrid

Access: Exclusive for AMI/WAN-IFRA members

Language: Spanish

Speakers:  Anderson Demian, General Manager for Consumer Market, Folha de S.Paulo, Brazil, & Vicente Ruiz, Managing Editor Digital, El Mundo, Spain

Many publishers are rethinking and adapting paid content strategies to the new reality: a future of economic hardship and social confinement where print distribution is disrupted.

This webinar will share the vision from two media houses at different stages of the crisis - one in Brazil, the other in Spain. It will be of interest to media outlets accelerating their digital transformation with a paid content strategy, and those backing their existing growth strategy.

  • About Grupo Folha: Grupo Folha is one of the main media conglomerates in Brazil. It controls the newspaper with the largest circulation and influence (Folha de S.Paulo), the news website with the most audience (www.folha.com.br), one of the most respected research centers in the country (Datafolha), and a logistics company focused on e-commerce (Transfolha), in addition to other businesses

  • About Unidad Editorial: Unidad Editorial is one of the leading multimedia communication groups in Spain. It publishes a national daily newspaper El Mundo, a daily newspaper that specializes on business and economic news, Expansión and daily sports newspaper, Marca, the leader in its market. Unidad Editorial also publishes specialized publications such as Diario Médico and Correo Farmacéutico. In addition to this, the group is also the publisher of Telva, Yo Dona, Fuera de Serie, La Luna de Metrópoli, Actualidad Económica, and the 'CuídatePlus' platform.

Stay tuned to our email with all access details. If you need further information contact us, please.

Wanting to become part of the WAN-IFRA community?  Contact us to receive more information. 

Speakers

  • Managing Editor Digital, El Mundo - Unidad Editorial, Spain
  • General Manager for Consumer Market - Direct to Consumer and Subscription, Digital and Growth Strategy, P&L, Folha de S.Paulo, Brazil
  • Deputy Director, El Tiempo, Colombia

Adapt your subscription strategy to the new reality

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