Programme | Digital Media Asia 2019

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Digital Media Asia 2019

29 Oct 2019 to 31 Oct 2019
Hong Kong
Hong Kong

Programme | Digital Media Asia 2019

Programme

Sessions

October 30
Wednesday

  • Stream IDs:
    • 8126

    08:00

    • Special Interest

    Breakfast Session

    Location: 
    Ballroom 3

    Hosted by

  • 09:00

    Opening Remarks by Gary Liu, Chairman, WAN-IFRA APAC Committee

    Location: 
    Ballroom 1/2

    Speakers 

    • CEO, South China Morning Post Publishers Ltd
  • 09:30

    Opening Plenary: Transformation and Business models

    Location: 
    Ballroom 1/2
    Keynotes showcasing how news media companies are reinventing their business models, changing the culture and transforming themselves into agile publishing powerhouses
  • 10:30

    Coffee Break

  • 11:00

    Digital Subscriptions - Part 1: Trends and Key Learnings

    Location: 
    Ballroom 1 & 2
    A look at the world-wide trends, different models and learnings on pricing and lifetime value of a customer.
  • 11:00

    Modern Content Management Systems

    Location: 
    Ballroom 3
    Today’s CMSes allow you to not only create content but manage it and optimise the digital experience of your audience, through the use of analytics and dashboards. If you’re in the market for a new CMS, what are the considerations and how does one ensure that it serves the need of all users and stakeholders?
  • Stream IDs:
    • 8126

    11:00

    • Special Interest

    Supplier Speed Matching

    Location: 
    Ballroom 5
    FIRST TIME at Digital Media Asia! This fast-paced meet-up brings together media executives and technology providers to find solutions and generate new ideas. If you're a publisher CTO, IT executive or supplier keen to take part in this session, contact wilson.leong@wan-ifra.org today!
  • 11:45

    Women in News (WIN) Roundtable

    Location: 
    Ballroom 5
    Research shows that a proactive gender balance and diversity strategy means better business. This roundtable provides a platform to discuss gender balance issues in APAC and what can be done to address the identified issues.
  • 12:30

    Lunch

  • Stream IDs:
    • 8126

    13:00

    • Special Interest

    Lunch hosted by Oracle

    Location: 
    Ballroom 3
  • 14:00

    Digital Subscriptions - Part 2: Content and Audience Data Driving Engagement and Retention

    Location: 
    Ballroom 1 & 2
    Speakers in this session have led radical changes to their reader revenue strategies in the last few years, put their audiences' behaviour under the microscope, analysed and translated that precious data into new content strategies and, ultimately, significant subscriber growth and revenue.
  • 14:00

    Advances in Ad Technology

    Location: 
    Ballroom 3
    Ad technology is changing the way digital advertising is bought and sold. In this session, find out how to leverage on ad tech to maximize ROI from your target audience. Moving from DMPs to CDPs – get a real view of your customers, unlock the value of data through assistive data and move away from stereotypes. From header bidding to fighting fraud, the session brings you the latest developments.
  • 14:00

    Media Labs to Spur Innovation

    Location: 
    Ballroom 5
    Several media companies have set up media labs to experiment and spur innovative ideas across the organization. Find out more about the new ideas emerging from these in-house teams and the valuable lessons they have picked up in the journey.
  • 16:00

    Coffee Break

  • 16:00

    Monetising Video and Podcasts

    Location: 
    Ballroom 1/2
    Viewership of videos and listenership of podcasts is skyrocketing but monetisation is the challenge. What are the opportunities for publishers and advertisers? The session will provide learnings and hands-on tips from experts.
  • 16:00

    Banking on Big Data

    Location: 
    Ballroom 3
    What are the technologies used by successful media companies? How do you set up the right tech stack to meet the data needs of media companies?
  • 16:00

    Navigating the complexities of the Asian consumer market

    Location: 
    Ballroom 5

    Asia is a $27 trillion economy, 50% bigger than the US and the EU. By 2030, two-thirds of the world's middle classes will be living in Asia, a combined value of $36 trillion, or twice the US economy today. However, Asia is also a relatively fragmented market, with language, geography, and geopolitics as major barriers for businesses to reach this market as a whole. As such, strategies for expansion and marketing need to be changed and adapted for the Asian consumers. This panel will look into case studies of companies who have successfully expanded in Asia, and share insights on how to work with media and platforms around Asia.

    Hosted by

  • Stream IDs:
    • 8128

    18:30

    • Networking

    Digital Media Awards cocktail reception and gala dinner

    Location: 
    Ballroom 1/2

    Hosted by

October 31
Thursday

  • 09:00

    Creating a Sustainable News Media Business in the Digital Ecosystem

    Location: 
    Ballroom 1 & 2

    As publishers grapple with the changing consumer behaviours, social and search platforms role in publishing ecosystem, disruption to traditional models, the session provides the perspective from key players such as the South China Morning Post and Google.

  • 10:30

    Coffee Break

  • 11:00

    Digital Advertising that Works

    Location: 
    Ballroom 1 & 2

    Media companies offer premium audience and a brand-safe environment for digital ads. How can marketeers and media companies work together to leverage these opportunities?

  • 11:00

    Big on Blockchain

    Location: 
    Ballroom 3

    Is the use of Blockchain and tokenomics becoming viable and sustainable? After Blockchain’s big splash at Digital Media Asia last year, we continue the conversation around the latest developments in the space to offer a deeper understanding of where we are.

  • 11:00

    Google News Initiative APAC Innovation Challenge

    Location: 
    Ballroom 5

    In Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. Google has been working hand in hand with publishers to understand those challenges, and in November 2018, announced the GNI Innovation Challenge to fund projects that inject new ideas into the news industry. In this session, Google will share more about the 23 projects from 14 countries in the Asia-Pacific region designed to increase revenue from readers, and preview what’s to come with the GNI Innovation Challenge.

    Hosted by

    Speakers 

  • 12:30

    Lunch

  • Stream IDs:
    • 8126

    13:00

    • Special Interest

    Lunch Session

    Location: 
    Ballroom 5

    Hosted by

  • 14:00

    Diversifying your Digital Revenues

    Location: 
    Ballroom 1/2

    Media companies are looking beyond the two traditional revenue pillars of subscriptions and advertising and coming up with ideas for digital products and services that bring in new revenue. A session devoted to interesting examples from around the world.

  • 14:00

    AI and Machine Learning for News Media

    Location: 
    Ballroom 3

    A deep look into how news media enterprises can leverage the latest developments in artificial intelligence and power of machine learning. Be inspired by these case studies from the pioneers.

  • 14:00

    Native Advertising, a deep dive

    Location: 
    Ballroom 5

    Latest trends in branded content, how advertisers and publishers can better connect with audience through authentic storytelling, ethics and influence of influencers.

  • 15:30

    Coffee Break

  • 16:00

    The Future Forum

    Location: 
    Ballroom 1/2

    Closing keynotes that provoke and inspire.

Digital Media Asia 2019

Contact 

Shariff