Programme | Digital Media Asia 2021

Digital Media Asia 2021

Programme | Digital Media Asia 2021

Programme

Tuesday 24 August - Digital Subscriptions Day

Transitioning to a successful paid digital subscription model is a key challenge facing Asian publishers. The first day of the DMA conference focusses exclusively on this topic, with some of the best case studies from around the world. This will be followed by a deeper dive on the issues such as pricing, acquistion, engagement and churn.

Wednesday 25 August - Data and Analytics Day

Data and Analytics is becoming so important for news media companies, that we have dedicated a full day to this topic. From how to build a data operations, skills and roles, to implementing the appropriate data stack will be discussed on this day. It will also be an opportunity to learn about the various technologies and solutions available.

Thursday 26 August - Alternate Revenues Day

Diversifying digital revenue beyond subscriptions and advertising helps to build a robust media business. What are the opportunities in e-commerce and marketplaces? How does one increase referral income through review sites and niche audience? How can publishers monetise newsletters, podcasts and video? This day will provide you a host of ideas that has been tried and tested by other media companies

Friday 27 August - Digital Advertising Day

Digital advertsing is undergoing a paradigm shift in the transition to a cookie-less world. The need for high-quality first party data will give an edge to news publishers. Hear about the key trends in programmatic and contextual advertising and the need for publishers to have a robust identity solutions that are in line with the privacy regulations.

Sessions

August 24
Tuesday

  • Stream IDs:
    • 11281

    10:00

    • Digital Subscriptions Day

    Launching a Successful Digital Paid Subscription

    What are the requirements? Case studies will take you through how other news media companies have done this, lessons learnt and most importantly, the mistakes to avoid

    Moderator 

    Subscriptions and newsroom culture

    Why journalists need to be involved in subscription business and why it actually helps journalism, not just the bottom line.

    Speakers 

  • Stream IDs:
    • 11281

    11:00

    • Digital Subscriptions Day

    Leveraging the Funnel to Grow your Reader Revenue

    Come to this session to learn some initiatives you can implement now at the top of the funnel (awareness), mid-funnel (consideration & conversion), and bottom of the funnel (purchase & loyalty) to develop your reader revenue strategy from the Facebook News Accelerator programme, with Coach and Moderator Lissa Cupp, and see how APAC publishers grew their reader revenue, subscribers, and newsletter signups. Come away with ideas for your reader revenue strategy you can implement in your news organisations right away.

    Hosted by

    Moderator 

    • Lissa Cup
      Blue Engine Collaborative Coach, Facebook Accelerator

    Speakers 

    • Tan Lee Chin
      COO (Content & Commercial), Sin Chew Media Corporation
    • Transformation & Learning Director, CommonWealth Magazine, Taiwan
  • Stream IDs:
    • 11281

    15:00

    • Digital Subscriptions Day

    Highlights from Reuters Digital News Report: the APAC Shift to Reader Revenue

    As more quality journalism goes behind paywalls, overall subscriber conversion has been slow. The proportion of consumers who say they have paid for online news last year inched up two percentage points in 2020 to 17%. Not surprisingly, they were mainly in Nordic countries (28% on average), the Netherlands (17%) and USA (21%). In APAC, Hong Kong (23%), Indonesia (19%) and the Philippines (17%) lead the way. This session looks at prospects for the region and the key factors holding back those who are currently not paying.

    Speakers 

    • Director, Reuters Institute for the Study of Journalism, UK
  • Stream IDs:
    • 11281

    15:30

    • Digital Subscriptions Day

    Subscriber marketing, pricing and reducing churn

    Moderator 

    Amedia’s “Journalism as a business” idea: development of paid offers through strategic management of user data

    A year-long churn-busting effort around engagement and loyalty has proven to be Amedia's most profitable use of such insights, saving the Norwegian publisher from a potential loss of 45,000 subscribers. Find out from Amedia's Chief Data Scientist, Igor Pipkin, how this was achieved.

    Speakers 

August 25
Wednesday

  • Stream IDs:
    • 11282

    10:00

    • Data and Analytics Day

    Building a Data-centric Media Company

    Case studies will take you through how news media companies have built their data operation

  • Stream IDs:
    • 11282

    15:00

    • Data and Analytics Day

    Building a Data-centric Media Company: Data as a Revenue Stream

    Moderator 

    Speakers 

August 26
Thursday

  • Stream IDs:
    • 11283

    10:00

    • Alternate Revenues Day

    Niche Revenue Opportunities

    Micropayments as a revenue stream

    In a country where up to 70% of users are not willing to pay for content, DailySocial.id has been able to generate 10X RPM (revenue per thousand impressions) compared to programmatic display ads, since it embarked on a pay-per-view model in November 2020. Surprisingly, 71% of its payments come from local Indonesian e-wallets.

    Speakers 

  • Stream IDs:
    • 11283

    15:00

    • Alternate Revenues Day

    Monetising Video and Audio

August 27
Friday

  • 10:00

    Digital Advertising: Trends, Opportunities, Data Regulations

    Roundtable 1: Trust and Privacy Regulations

    This roundtable will discuss privacy regulations across Asia and publisher best practices.

    Speakers 

    • Chief Editor, AI Ethics & Governance Body of Knowledge

    Roundtable 2: Trends in Programmatic

    This roundtable of regional industry leaders and publishers will discuss programmatic monetisation trends; opportunities for publishers and advertisers in diversification of programmatic inventory and formats around CTV, audio, DOOH and gaming; and transparency & media quality – how the marketplace can be improved for both buy and sell side.

    Speakers 

  • Stream IDs:
    • 11284

    15:00

    • Digital Advertising Day

    Regain control of identity with your own first party data strategy

    The advertising ecosystem is evolving. Whether you’re just starting to think about a first-party data strategy or you are well on your way, there’s no denying that there’s a need for it. Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party data strategy. Learnings, achievements, failures - find out what they do differently than other publishers and leave with key take-aways for developing your own first-party strategy and regaining control over identity.

    Hosted by

    Speakers 

  • Stream IDs:
    • 11284

    15:30

    • Digital Advertising Day

    Building Your Own First-Party Data Solution

  • Stream IDs:
    • 11284

    16:15

    • Digital Advertising Day

    Creative Approaches to Higher Revenues

    Speakers 

Shariff