Programme | Digital Media Europe 2017

Digital Media Europe 2017

Programme | Digital Media Europe 2017

Programme

Sessions

April 24
Monday

  • 09:00

    Arrival of Participants and Open registrations

  • 10:00

    Our Digital Priorities

    Moderator 

  • 10:00

    Welcome

    Moderator 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany
  • 10:10

    Our challenges

    Keynote 

  • 10:30

    Our digital Priorities

    Using the lean startup methodology to build up a new video business

    Speakers 

    Diversifying digital revenue

    Speakers 

  • 11:30

    Coffee Break

  • 12:00

    Future Customers

    How an iconic news brand bonds with the next generation

    Speakers 

    We can prove news and politics matter to millennials

    Speakers 

  • 13:00

    Lunch Break

  • 14:00

    Breakout Session

    Breakout session sponsored by MPP Global 

    Speakers 

    • VP, Media & Publishing, MPP Global, UK
  • 14:30

    Paid Content Part 1 - Newsrooms driving subscription growth

    Ekstra Bladet’s Freemium Model 2.0

    Almost four years after launching its paid subscription model, EKSTRA, the Danish tabloid paper Ekstra Bladet has gained both organisational, commercial and editorial insights enough to continue the journey. The media house has grown, strengthened the site and gained solid knowledge as to what the readers of the largest news site in Denmark want to read and are willing to pay for. Hence, Ekstra Bladet is now ready to take their freemium model to level 2.0.

    Speakers 

    • Head of Paid Content, Ekstra Bladet - EKSTRA & Print, Denmark

    What will people pay for? A tale of 11,000 articles

    Speakers 

  • 15:30

    Coffee Break

  • 16:00

    Paid Content Part 2 - Marketing and pricing

    A Danish news start up with a subscription strategy (from the start)

    Speakers 

    German regionals and their struggle for attention

    Speakers 

    • Principal Consultant, WAN-IFRA Consulting, Germany
  • 16:50

    Round Table: "Is there a way to get into the paid-content next level?

    Moderator 

    • Principal Consultant, WAN-IFRA Consulting, Germany

    Speakers 

  • 17:30

    Wrap up and end of day 1

  • 18:30

    European Digital Media Awards Ceremony

    Sponsor 

April 25
Tuesday

  • 08:30

    Breakfast Session

    WELT’s journey from a classical publisher towards a Tech Publisher (sponsored by CCI)

     Due to the fusion of WELT (print) and N24 (TV), WeltN24 reinvented the whole digital product line and a major part of the infrastructure. In this session, Director of Development Lajos Lange, will show how WeltN24 transformed their whole product development department towards a lean, agile and fast editorial service fabric. He will demonstrate the huge opportunities a cloud offers by discussing their journey to the cloud and a DevOps culture.
    For many years, the editorial office worked efficiently in a cross media newsroom with a combined solution of CCI NewsGate and Escenic. The newly developed CUE system is the next evolutionary step towards a combined content hub by gluing together all the important editorial services WeltN24 implements. As a CCI development partner, Lajos Lange will show how they use CUE to create the most effective workflows for the diverse roles in the newsroom.

    Speakers 

  • 09:30

    Reclaiming the Premium Ad Market

     

     

    Moderator 

    • Director, Global Advisory - WAN-IFRA, Germany
  • 09:30

    Premium Advertising Part 1: Your USP - high value new products for targeted audiences

    What's your Premium? How to understand your audience and make use of the high value ad formats developed with the IAB

    Keynote 

    • SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab, USA

    New premium products, aligned with clients' needs

    Speakers 

    • Strategy & Operations Director, News UK’s Commercial department, UK

    Condé Nast Stories: Key factors for success of a premium brand content offer

    At DME, Violaine Degas will discuss Condé Nast's premium branded content with a focus on video. She will talk about what they've learned so far and explain the key factors required for success.

    Speakers 

  • 11:00

    Coffee Break

  • 11:30

    Premium Advertising Part 2: Branded content in the real world - keeping your voice as you scale your team

    Creation, Measurement and Convertion: Producing quality branded content for the biggest media companies in Spain

    Speakers 

    The KIT Storyengine - Telling better stories by telling stories better!

    Speakers 

  • 13:00

    Lunch Break

  • 14:00

    Breakout Session

    Breakout session given by our Gold Sponsor

     

    The importance of editorial analytics for the newsroom and how spreading them will get reporters to buy into the metrics

    Moderator 

    • Chief Content Officer, Content Insights, Bulgaria

    Speakers 

  • 14:30

    Premium Advertising Part 3: Co-operative Marketplaces - Is it time for a new start? Or are the challenges too big?

    La Place Media has been a success. Project Juno and Pangaea in the UK are struggling for traction. Is it time for a new start? Or are the challenges too big?

    Moderator 

    • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany

    The importance of staying united for regional publishers

    Speakers 

    • Director Product Management and Technology, OMS Vermarktungs GmbH & Co. KG, Germany
  • 16:00

    Coffee Break

  • 16:30

    Premium Advertising Part 4: Video, video, video. The money-spinner. The insoluble inventory problem

    Online Video (short form, long form, live) What are the prospects, what does a good online video strategy look like?

    Speakers 

    • Research Associate, Reuters Institute for the Study of Journalism, UK

    Go big or go home: How publishers and a national broadcaster join forces to accelerate video growth in Austria

    Users love online video, journalists… well, not so much as video often means an increased workload for them. So how do you bring those two worlds together?

    Austria has found its own way: At the beginning of 2017, the “Austria Video Platform” launched. The plan: A national broadcaster shares its video content for publishers to use on their news portals, ad revenues are split. A win-win for everyone? Alexis Johann will share the first results.

    Speakers 

  • 17:30

    Wrap up and end of day 2

April 26
Wednesday

  • 09:00

    Breakfast Session

  • 09:45

    Revenue Frontiers - New Products and Investments

    The World News Media Outlook 2017: Lifting the lid on what executives at the world’s most profitable media companies do differently from those at unprofitable ones

    Speakers 

    • Director, Journalism Leaders Programme | Co-convenor: Digital Editors Network, UK

    The complicated relationship between Facebook and the media

    Speakers 

    Panel Discussion

    Speakers 

    • Director, Journalism Leaders Programme | Co-convenor: Digital Editors Network, UK
    • Research Associate, Reuters Institute for the Study of Journalism, UK
  • 11:00

    Coffee Break

  • 11:30

    Make data work for you: Building profitable and growing relationships

    The power of „textmarketing“ and Panama Papers: Insights about the successful paywall at Germany’s biggest quality newspaper

    Speakers 

    • Digital Editor, Süddeutsche Zeitung and Editor in-Chief, SZ.de, Germany

    From data to relationships: How NRC Media grows in readership and revenue

    Matthijs van de Peppel (Manager Data Intelligence & CRM) reveals how NRC Media put data to work to optimise acquisition and retention offers, resulting in growth in readership  and customer value.

    He explains how the Dutch media company organised their data team, conduct pricing analysis and transform insights into business results.

    Speakers 

  • 12:30

    Lunch Break

  • 14:00

    Reinventing ourselves once more with help from technology

    "If you think the step from print to digital was challenging, prepare yourself: The next leap for publishing and journalism is far bigger, more complex and way more exciting. We believe it’s about going from one-size-fits-all journalism to 1:1 journalism," says Espen Sundve VP Product Management at Schibsted. He will take us through the first steps and path forward for Schibsted's new product & platform strategy for publishing.

    Keynote 

    Google DNI Innovation Fund: kickstarting a R&D culture in the newsrooms

    The Digital News Initiative (DNI) Innovation Fund’s goal is to support and stimulate innovation in digital news journalism over the next three years. During this period, Google will make available up to EUR 150m for projects that demonstrate new thinking in the practice of digital journalism. Trends and learnings from the DNI Fund.

    Speakers 

    DNI Prototype - VR Billboards

    Speakers 

  • 15:30

    End of DME17

Digital Media Europe 2017

Contact 

Shariff