Programme | Digital Media Europe 2019

Digital Media Europe 2019

01 Apr 2019 to 02 Apr 2019
Vienna
Austria

Programme | Digital Media Europe 2019

Programme

NOTE: The agenda will develop over the coming weeks as we add further speakers!

Sessions

March 31
Sunday

  • 19:30

    Welcome drinks with a view of Vienna

    Location: 
    SKY Restaurant, top floor above Steffl Department Store, Kärntner Straße 19, Vienna

    Join us for drinks and canapés with an incredible view over the centre of Vienna, including the Stephansdom.

April 01
Monday

  • 08:30

    Registration and coffee

  • 09:00

    Breakfast session sponsored by Mather Economics

  • 10:00

    A few words about this year's programme

    Speakers 

  • 10:10

    Welcome

    Speakers 

    • Chairman of the board, Styria Media Group, Austria
  • 10:30

    Subscriptions: Content and audience data driving engagement and retention

    All three speakers in this session have led radical changes to their reader revenue strategies in the last few years. First we hear from local groups in Norway and Brazil, where analysis of audience behaviour at Amedia and RBS is driving overall growth in subscriber numbers and revenue.

    Speakers 

  • 11:30

    Coffee Break

  • 12:00

    Content & audience continues - national case

    It was a dramatic moment when Expressen finally launched a paid content offer in Q4 2018 - 15 years after competitors Aftonbladet did the same. What data did they gather before finally going live? And what has been the reaction to date?
  • 12:30

    Subscription trends and predictions

  • 13:00

    Lunch

  • 14:00

    Parallel Session: Native Advertising Roundtable

    Location: 
    Ground floor

    Parallel working group session on Native Advertising Story behind Digital Media Award winning campaigns Sales tactics Execution and delivery.

    Speakers 

  • 14:10

    Pricing and customer lifetime value

    Speakers 

  • 14:30

    Subscriptions: Product & UX (driving engagement and retention)

    The product manager often owns and defines the subscriber experience. But as Digiday recently pointed out, “they create organizational headaches and upset power dynamics; they can be difficult to find and keep; and they force publishers to reckon fully with just how committed they are to acting like the owners of digital products, rather than the producers of content.”

    Moderator 

    The growing influence of the product manager

    Speakers 

  • 15:30

    Coffee Break

  • 16:00

    Reinventing the Product

    Have we really re-invented the product since the printed paper? The challenge is greatest for local news as they compete for readers with national brands. Which product is right for which user? Russmedia have a dual strategy with the news portal vol.at aimed at a digital-first audience. Lokalportal is an attempt to make local news into a geo-specific social experience.

    Moderator 

    Speakers 

  • 17:00

    2019 European Digital Media Awards Ceremony

    These awards, presented by WAN-IFRA, the World Association of Newspapers and News Publishers, recognise European publishers who have delivered unique and original digital media projects in the last 12 months. From new approaches to digital subscriptions, to impactful native advertising campaigns - projects that inspire us all. Discover the 2018 winners!

    Futurist and science fiction author Karl Schroeder, will be the keynote speaker on April 1st 2019 talking about fake news, AI and augmented reality. Despite the potential dystopian effects of misinformation, Schroeder is confident that journalism will always have a role to play in separating fact from fiction. As a result, he says, news publications will outlast the platforms.

    Speakers 

April 02
Tuesday

  • 08:30

    Breakfast session sponsored by CCI

  • 09:00

    Keynote: A bright future for digital advertising. How to calculate the revenue mix?

  • 10:00

    Is Single Sign-On the saviour of media as 3rd party cookies decline?

  • 10:30

    Coffee Break

  • 11:00

    Parallel Session- Subscriptions: Marketing Optimisation Roundtable

    Location: 
    Ground floor
  • 11:00

    Native ads reality check: Can they work for publishers?

    In 2017, native advertising brought in 20% of overall ad revenue for news media organisations, according to the findings of the just-published “Native Advertising Trends in News Media”, the annual study conducted by WAN-IFRA and the Native Advertising Institute. Frontrunners like Guardian Labs and Schibsted Brand Studio have learned a lot about how campaigns work, what brands expect when they work with publishers and how to measure the efficiency of native advertising.

    Speakers 

  • 12:30

    Lunch

  • 13:50

    Making changes and driving transformation

    Launching new products is not enough, explains Anita Zielina in our recent interview. In the process of re-inventing the publishing business, the first obstacle is often internal culture: leadership style, collaboration, how we engage with readers, and also how we engage with one another in the organisation.

    Moderator 

    • Managing Director, Russmedia and Editor-in-Chief, Vorarlberger Nachrichten, Austria

    Speakers 

    • Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA
  • 14:50

    Video revenue revisited

    Digital video is crucial to creating engaging news content, but until recently, publishers have found it hard to monetise in a way that justifies the cost. This session is about how smart, well integrated, cost effective and super relevant video content can actually be profitable.

    Speakers 

  • 15:50

    Rapid Fire talks - ideas and projects that are changing media

  • 16:30

    Wrap up DME19

Digital Media Europe 2019

Contact 

Shariff