Speakers | Digital Media Europe 2019

Digital Media Europe 2019

01 Apr 2019 to 02 Apr 2019

Speakers | Digital Media Europe 2019


Confirmed speakers for 2019

Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA

Anita Zielina is leading a new programme at CUNY to train the next generation of news executives to address the demand for innovation and leadership in the industry. Previous roles include visiting fellow at the Reuters Institute for the Study of Journalism at Oxford University, researching the role of leadership in times of transition and Chief Product Officer and member of the executive management team at NZZ media group in Switzerland, leading their digital operations. Before joining NZZ Anita held roles as digital editor and deputy Editor-in-Chief at Stern, the German weekly news magazine published by Gruner + Jahr in Hamburg, and the newspaper Der Standard in Vienna, Austria. In 2012, Anita was the first Austrian journalist selected for the one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California, dedicated to entrepreneurship, innovation and leadership in journalism. There her research focused on innovation management in the media and on audience engagement. Anita holds an Executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University. 

SVP of Product Development and Operations, RBS Group, Brazil

Andiara Petterle is an entrepreneur and executive of the digital market since 1998. Currently, she is senior vice-president of Product Development and Operations at Grupo RBS. Previously she was vice president Newspapers and Digital Media for the same group. Before joining RBS, Petterle was the Executive Director of Strategy and Business Development at e.Bricks, RBS’s investment company focused on the digital industry. At e.Bricks, she acted as an advisor to several technology, e-commerce and media companies. She founded Grupo Bolsa de Mulher, one of the largest women's digital media companies in Latin America, and was CEO of Predicta and other digital companies in the country. Petterle has a bachelor and a master’s degree in Social Communications from PUC-RJ, was an invited researcher at Brown University, and has participated in business training programs at Harvard Business School and Stanford University Graduate School of Business.

Futurist / Science Fiction Author

Karl Schroeder is a professional futurist as well as one of Canada's most popular science fiction and fantasy authors. He pioneered a new mode of writing that blends fiction and rigorous futures research - most recently authoring a meditation on the dangers of pervasive deep fake news for the MIT Technology Review - ‘Noon in the antilibrary’.  He divides his time between writing fiction and speaking on the potential impacts of science and technology on society.  Living in Toronto, his ten novels have been translated into about a dozen languages. His books include Sun of Suns, Lockstep; his next novel, Stealing Worlds, will be published by Tor Books on June 18, 2019. 

Karl Schroeder photo is by Pinar Ozger


Head of Creative Sales, Schibsted Brand Studio, Sweden

As head of Creative Sales, Lotta Tjulin Thörnqvist is leading and coaching Creative Specialists and ensuring Schibsted’s Creative portfolio stays the best on the Swedish market, educating the internal sales organisation, advertisers and agencies in strategies for content- and creative marketing.

Lotta has been working for Schibsted since 2006, starting off as an Key Account Manager at Aftonbladet – Sweden's largest newspaper – and has since worked as a Sales Manager, Creative Business Developer and for the last four years focused on sponsoring, branded content and native advertising. 

Chairman of the board, Styria Media Group, Austria

Markus Mair, born 1964, studied law at the University of Graz. After that he gained professional experience, including serving as a parliamentary assistant with a focus on public relations in the fields of foreign affairs, social and agricultural policies, as well as through comprehensive training as a bank official at Raiffeisen-Landesbank Styria AG. From 1996 until 2003 he was head of the management secretariat, responsible for project management and media assistance. This was followed by appointment to head of Euro project, promotion to director in 2002 and, one year later, to management board director for sales, marketing, bonds, building saving and insurance, organisational consulting as well as training. In 2006 Markus Mair was appointed general manager of Raiffeisen-Landesbank bank.

In addition to numerous management, executive and supervisory board functions in various different companies, Mair has been associated with Styria Media Group AG since 2009 as a member of the supervisory board. As executive chairman since October 1st 2013 he forms, together with board members Kurt Kribitz and Bernhard Kiener, the SMG-group top management. 

Product Owner Web and Apps, MittMedia, Sweden

Katarina Ellemark is Mittmedia Product Owner Web and Apps and at the centre of the media group’s digital subscription execution, including driving the recent home page personalisation project. Her background is in journalism, including stints as web editor at Svenska Dagbladet and as development director at Talentum Media. 

Creative Specialist Content Marketing, Schibsted Brand Studio, Sweden

Alexander is a recognized expert in Native Advertising at Schibsted, with the advertisers and media agencies. He continuously works on business development, creating sustainable deliverables and measurable results for Schibsteds customers Native-campaigns.

Head of Commercial, VGTV AS, Norway

Elnaz Esmailzadeh

Elnaz is a member of the leadership team of VGTV AS, the biggest Norwegian commercial Online Video site, where she is responsible for revenue, and leading business development and commercial strategy. She also leads Schibsteds Video products in Norway, VG Snapchat Discover and VG Podcast. Prior to that, she was Commercial Product Manager of VG.no, the largest Norwegian internet site and its niche sites. Elnaz started out her career as Nordic Brand Manager at Unilever and continued to Schibsted Media Group since 2012.

Executive Vice President, Amedia AS, Norway

Pål Nedregotten is Executive Vice President in charge of Business development, Data/insight and Innovation at Amedia, which is with its 62 newspapers Norway’s largest local media publisher. He’s previously held various leading positions at the company at the crossroads between technology, product development and journalism.   At Amedia, he has for the last three years been central in developing and rolling out the company’s centralised login solution, digital subscription strategy and data strategy, which he currently spearheads.    A veteran in the Norwegian online journalism field, he’s been working in the intersection between online development and journalism since 1994.  He was instrumental in spearheading some of the earliest examples of Norwegian online publications, experimenting with, among other things, live online chats/interviews between editors, panellists and interviewees as early as 1996 - as well as working closely with the editorial interfaces of home-grown publishing systems since 1997.   

Product Manager, Neue Westfälische Mediagroup, Germany

Alexander Drößler is the product manager for Lokalportal within Neue Westfälische Mediagroup, a regional newspaper in Germany. Lokalportal is a participatory platform that provides access to local life. Its mission is to strengthen neighborhoods by giving them access to reliable local information and a place for valuable exchange about it. Drößler is in charge of strategic development, operational implementation, marketing and public relations of Lokalportal within Neue Westfälische. Previously he has worked as a digital editor with nw.de, the main news website of Neue Westfälische. He holds a master's degree in Journalism from Hamburg University. As a Fulbright Grantee, he has spent the 2013-14 academic year at the University of Missouri-Columbia School of Journalism focusing on participatory journalism and new business models.

Founder & CEO, Lokalportal, Germany

Sebastian Penthin is founder & CEO of Lokalportal, a Start-Up from Hamburg, Germany. Lokalportal is a participatory platform that provides access to local life, which is run together with local publishers. Our mission is to strengthen neighborhood and local lives in general by giving everybody access to reliable local information and a place for valuable exchange about it. Before founding Lokalportal Sebastian worked with eBay as an internal entrepreneur. Sebastian holds a Bachelor's Degree in Business Administration and in Biology from Kiel University.

Digital editor, Decât o Revistă (DoR), Romania

Catalina is a journalist with an interest in the latest developments at the intersection of media and technology. She joined DoR in 2018 to find ways to build a stronger community around narrative journalism and to work on the transition to a membership model. Prior to this, she was international editor at Journalism.co.uk, where she covered media innovation and technology, and organised digital journalism events. In 2017, she traveled around Europe visiting newsrooms and meeting journalists and freelancers to find out more about the challenges they face and the opportunities they see in this rapidly changing media ecosystem.

Deputy Editor-in-Chief, APA, Austria

Werner Müllner began studying Journalism & Communications Science at University of Vienna in 1978. He had his first taste of working at APA in 1979 during a holiday work placement, after which he spent several years freelancing for the arts & culture department and later on the current affairs desk. After taking a role as Press Spokesman for the Traffic Safety Agency, he returned to APA at the end of the 80s. In 1998 he was given the role of Manager Current Affairs. He held this position until 2005 when he became News Manager and since 2008, Deputy Editor-in-Chief. 

In addition to his position as Deputy Editor-in-Chief, Müllner is Director of the APAcademy Newsroom and Coordinator for internal APA Quality Projects. 

He also acts as the interface between the newsroom and IT at APA. For some time he has been a trainer for the APA-Campus (Writing Workshop), as well as for the KfJ College Salzburg und the Tyrolean Journalism Academy, among others. As project manager for the Austrian Video Platform (AVP), he leads its development as an independent platform for sharing video content between media companies in Austria.

Executive Managing Director, styria content creation

In addition to his role at styria content creation gmbh, Alexis is a Behavioural Designer / Partner at FehrAdvice and Partners in Vienna. He was previously managing director of Styria Digital One, Austria’s number one digital publisher regarding reach with a portfolio of 35 general interest, lifestyle and niche portals with premium content.

The author of books and articles on online advertising started his career as a business and finance journalist. He then soon realized the potential of video and co-founded an online TV platform in 2000. Alexis later became part of the editorial board of the Austrian business paper “WirtschaftsBlatt” and reorganized the digital content activities of Styria Media Group, one of Austria’s top media companies.

His passion is journalism and he loves the new possibilities digital news and advertising offer.    

Managing Director, Russmedia and Editor-in-Chief, Vorarlberger Nachrichten, Austria

Gerold is heading the digital transition of Austrian-based publishing company, Russmedia’ since 2011. With an emphasis on local news and a mobile service strategy he has led the regional news portal VOL.AT (Vorarlberg Online) into the Top 5 Austrian news websites, while Vorarlberg is Austria’s second smallest province. 

Gerold is editor-in-chief of VN, the largest newspaper of Austria’s westernmost province Vorarlberg. From 1996 to 2003, Gerold worked in Munich, Germany as tech journalist, tv producer and editor in chief for the business-radio of F.A.Z., SAT.1 Bavaria/tv.münchen and crossmedia production company AME. He has successfully completed the Media Executive Leadership Program at Northwestern University/Kellogg Business School, Evanston, IL. Gerold is board member of the International News Media Association INMA and the Global Editors Network.

Head of Content Strategy, Styria Digital One / Styria Content Creation, Austria

Nicola Dietrich © Paul Wilke

Nicola Dietrich is head of content strategy at styria digital one, Austria’s number one digital publisher regarding reach with a portfolio of around 30 general interest, lifestyle and niche portals with premium content, and of Styria Content Creation, a many times awarded Austrian magazine publisher and content marketing agency. Together with her team she’s constantly working on enlarging the companies’ product portfolio und develops digital solutions for customers in the fields of content marketing and native advertising. The designated digital expert has been in the media industry for more than 15 years. Before becoming head of content strategy she lead the sales development team at styria digital one and previously worked at e.g. kleinezeitung.at, austria.com/plus, oe24.at and before that at T-Mobile and ÖAMTC.

Adam Foley, Director of Sales and Strategy, Guardian Labs

Adam Foley

Adam is the head of sales and strategy for the Guardian Labs and leads the team responsible for identifying strategic opportunities for the Guardian, turning them into ideas and pitching them to clients. He joined the Guardian in 2015 from Starcom MediaVest where he was the Managing Partner for Strategy, leading across a diverse portfolio of clients - including BT, EMI, Heineken and Spotify - where he received industry recognition for his work including awards from both Media Week and Campaign. Since joining the Guardian Labs, he has overseen a double digit growth in revenue from acclaimed work for Google, Lloyds, NatWest, Air BnB and SEAT as well as the Sales Team of the Year award at Media Week 2018.

Head of Premium, Expressen, Sweden

Johanna Odlander joined national newspaper Expressen (a property of Bonnier Group) in 2015. Prior to her position of head of editorial at Expressen premium, she was in charge for the social media. Before joining Expressen, Odlander worked for 7 years at regional newspaper group Upsala Nya Tidning, as a reporter and later on as the head of news.

Head of News Division, Le Figaro Group, France

Bertrand Gié heads the Figaro Group's News Division, which includes the daily Le Figaro, the lefigaro.fr website and the magazine Le Figaro Magazine. He joined the Figaro group in 2006, where as Director of Digital Media, he contributed to the creation and development of figaro.fr, the leading information site in France with more than 20 million readers per month. A member of the Group's Executive Committee since 2013, he has worked on the design and implementation of the Group's digital transformation and has collaborated on the Figaro Group's diversification strategy. Bertrand Gié is President of GESTE, the association that brings together the main professionals who publish content and online services. He also chairs the ACPM's Digital Commission and is a member of the board and treasurer of the Online Publishers Association (O.P.A. Europe).

Digital Media Europe 2019