Programme | Digital Media Europe 2020

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Digital Media Europe 2020

Programme | Digital Media Europe 2020

Programme

Sessions

November 10
Tuesday

  • Stream IDs:
    • 10107

    10:00

    • Subscription Marketing

    The Road to a fully Digital-Funded Newsroom

    The focus on reader revenue means the newsroom is shifting slowly from cost-sink to profit centre. We talk to three leaders focused on content-driven subscription growth. 

     


     

    How Schibsted hit 1 Billion Krone reader revenue

    Publishers like Schibsted have managed to hit huge stretch targets for subscription growth over the last few years, and are now targeting digital sustainability.

    Speakers 

    • SVP Consumer Marketing and Revenue, Schibsted Media, Norway

    Impact of investigative journalism on subscription

    French pure digital player Mediapart has proved that strong content can drive a business based purely on reader revenue (!) - backed up by a solid and highly professional subscription strategy.

    Speakers 

    Breakout Discussions

    A great chance to get to know your fellow participants as we aim to break into smaller coffee groups to introduce yourselves. Don't miss it, and get ready to activate your camera and microphone!

    The rise of FAZ Plus

    The digital content offer at Frankfurter Allgemeine Zeitung has been developed and refined month by month, year by year. The newsroom is now adept at using Plus stories to engage new digital subscribers, while the circulation team constantly refines the onboarding process and gradually increases ARPU.

    Speakers 

    • Distribution Director, Frankfurter Allgemeine Zeitung, Germany

    Google News Initiative: A Retrospective and Looking Forward

    The Google News Initiative’s Digital Growth Programme has been doubling down on support for reader revenue initiatives. The Journalism Emergency Relief Fund has offered support to hundreds of newsrooms across the world. CEO Sundar Pichai just announced a $1 billion investment in the Google News Showcase. So how do all of these initiatives fit together? And does Google see a healthy future for paid online news?

    Speakers 

  • Stream IDs:
    • 10107

    12:30

    • Subscription Marketing

    Lunch break

  • Stream IDs:
    • 10107

    13:30

    • Subscription Marketing

    Publisher Toolbox: Robot real estate texts 2.0 — driving subscription sales through relevance

    In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to the street level to enable hyperlocal segmentation. The high quality of the articles and images combined with the geotargeting accuracy now drives 60–70 subscription sales a month for the Norwegian publisher. Jan Stian Vold will share learnings and key success factors around this newsroom automation project.

    Read more about the BT newsroom automation case here.

    Speakers 

    Session brought to you by:

  • Stream IDs:
    • 10107

    14:00

    • Subscription Marketing

    Networking: time to meet other attendees

    In our networking session, you have the opportunity to make new contacts and engage in discussions on various topics in a small group.

    Bear in mind that participants and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform.

  • 14:30

    Customer Journey Orchestration

    Every experienced news media business must adapt to rapidly changing customer expectations, orchestrating every moment of interaction. In this session, speakers at different phases of the subscription journey share their key learnings and offer tips.

    Building a customer-oriented strategy at L'Equipe

    Today, L'Equipe is a global media company organised around its different formats: print newspaper, website, app and TV channel. While maintaining print, it is essential for L'Equipe to transform and become a subscription-first business. In my presentation, I will talk about how we managed to become more customer oriented, which is key to success and a real disruption for today's publishers. We are improving the way we transform our prospects into subscribers and retaining them afterwards. We will discuss customer journey, data, targeting, emailing, acquisition channels as well as content, customer experience and customisation.

    Speakers 

    • Sales and Customer Marketing Director, L'EQUIPE, France

    A data driven approach to customer journey management

    Speakers 

    Breakout Discussions: Connecting experiences across the customer journey

    Share your customer journeys and impact with fellow participants.

November 11
Wednesday

  • Stream IDs:
    • 10107

    10:00

    • Subscription Marketing

    First thing first: Kick-off day 2

    This session introduces the day and recaps the learnings from day 1. You will have the opportunity to share your insights with fellow participants. The groups will rotate each day to allow you to meet a larger number of fellow participants.

  • Stream IDs:
    • 10107

    10:20

    • Subscription Marketing

    Recurring Value & Retention

    The only thing keeping some subscribers on board is the second wave of Covid. It’s time to rethink the way we think about data and the different aspects of churn. We look at one bleeding-edge award-winning approach, as well as getting collected wisdom from across the world. 

    Moderator 

    Speakers 

    • Director of Subscription Strategy, Gazeta Wyborcza, Poland
  • 12:00

    Lunch break

  • Stream IDs:
    • 10107

    13:00

    • Subscription Marketing

    Local Subscription Challenges

    There are many specific challenges for local publishers launching and growing digital subscriptions. Key to this is changing the idea of a single local audience - moving from one size-fits-all to serving and understanding multiple audiences with different backgrounds, demographics and interests. We explore how two leading regional publishers, in Scotland and Belgium, have addressed the transformation challenge.

    Moderator 

    Speakers 

    The Reader Revenue Playbook

     

    Speakers 

  • 15:00

    Publisher Toolbox: Getting users to come and stay: the Onet.pl case

    Onet.pl is one of the most popular news portals in Poland, with 18 million unique visitors and billions of page views every month. However, keeping users engaged on their platform was a challenge for them. Part of the solution was to gain agility and efficiency in their editorial production. The other part was to deploy content personalisation and better engage with their audience. Here's the story of how they did it with the support of Ring Publishing.  

    Session brought to you by:

  • 15:30

    Refreshment Break

    Even a minute stand-up helps you focus!

    Take a quick 30-minute break, and then join us for the next session of the day at 16:00.

  • Stream IDs:
    • 10107

    16:00

    • Subscription Marketing

    Subscription Inspiration

    Moderator 

    Speakers 

    • Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA

    Paywall pioneer on founding and growing the online sub funded Denník

    The envy of Slovakia and much of Europe: an independent quality publisher 49% owned by its own journalists, mostly funded by online subs and with a tremendous story of growth. Less than 6 years after its launch, Denník N has just reached 60,000 active subscribers - 1.3% of the Slovak population (15+). It helps that their co-founder was also a co-founder and CEO at paywall software company Piano.

    Speakers 

    The "Austrian Guardian"

    Der Standard has a lot in common with the Guardian: huge reach, 25 years of online history and a reputation for a quality left-leaning news. They already have a PUR subscription that blocks ads - and unusually does not track users at all. Now they are soft-launching a Guardian style contribution model - starting to be more transparent about the journalist process and asking for donations for specific projects. Stambula explains Der Standard’s unique market position and its plans for the next few years.

    Speakers 

November 12
Thursday

  • Stream IDs:
    • 10109

    10:00

    • Premium Advertising

    The future advertising ecosystem: defining a priority list

    Speakers 

  • Stream IDs:
    • 10109

    10:30

    • Premium Advertising

    How diversity and inclusion can yield tangible business results

    The business case for inclusion and diversity across all levels of an organisation starting at the top with the c-suite is stronger than ever. Join Dom Carter from News UK and Dora Michail from The Ozone Project for a frank discussion on how businesses can drive real progress in this area and why they should.

    Speakers 

  • Stream IDs:
    • 10109

    11:10

    • Premium Advertising

    Navigating digital advertising and what needs to change!

    In this session, Damon will discuss the major changes at play within the digital advertising world and highlight a number of frameworks we can use to respond to these changes. In addition, he will look at what action the industry should be taking to ensure both advertisers and publishers thrive in the future.

    Keynote 

  • 12:00

    Lunch break

  • Stream IDs:
    • 10109

    14:30

    • Premium Advertising

    Native Advertising rebooted

    Moderator 

    • Managing Director, styria digital one, Austria

    Keynote 

    Speakers 

  • Stream IDs:
    • 10109

    16:45

    • Premium Advertising

    Closing keynote: A Bold Premium Ad Play from WashPo

    Moderator 

    Speakers 

    • VP Commercial Strategy, Technology and R&D, The Washington Post, USA

Digital Media Europe 2020

Shariff