Programme | Digital Media India 2016

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Digital Media India 2016

Programme | Digital Media India 2016

Programme

Sessions

February 22
Monday

  • 09:30

    Keynote: News Business in the Digital World

    Speaker Torry Pedersen is the CEO & Editor-in-Chief of Verdens Gang AS, the most read news site/newspaper of Norway. He is also a member of the board in Schibsted ASA.

    Speakers 

  • 10:15

    Injecting innovations in newsrooms in South Asia - the mobile first opportunity.

    Speakers 

    • Rajan Anandan
      Vice President and Managing Director, Google South East Asia and India
  • 10:30

    Top 5 digital priorities for 2016 - India’s leading media executives discuss their digital strategies

    Speakers 

    • Shreyams Kumar M V
      Director – Marketing & Electronic Media, The Mathrubhumi Printing & Publishing Company Limited, India
    • Anant Goenka
      Executive Director, The Express Group
    • Sanjay Trehan
      Business Head- Digital Content & Syndication, HT Media Ltd., India
  • 12:00

    Session: Data Analytics

    Digital operations generate a huge cache of information. Can we make use of this information in our newsrooms? How to integrate audience preferences into content decision making and how robots are writing stories that are data driven.

    • Neerav Parekh, Founder & CEO, vPhrase, India
    • Tariq Husain, Founder & COO, Express KCS, India

    Data Journalism - straddling the print/digital mediums

    • Srinivasan Ramani, Deputy National Editor, The Hindu, India

    Speakers 

  • 14:00

    Social Media & Online Video - the current hot trends

    Speakers 

  • 14:30

    Breakout Session: Online Video

    One of the most consumed and shared conent in the digital world is the videos. What are the right ingredients for a news video?

    Speakers 

  • 14:30

    Breakout Session: Social Media

    It is a blue ocean out there for vernacular dailies. And, user generated content brings up its own challenges and opportunities. How are news publishers navigating successfully in this? How to grow your audience organically?

    Speakers 

  • 16:30

    Session: Engaging the Mobile Audience

    Millenials on mobile is synonymous to nano-second attention span. How to deliver engaging journalistic content to them on mobile? Technology does make mobile content delivery faster and frustration free for the user.

    Speakers 

  • 17:00

    Closing Keynote: A global round-up on the digital news media business

    Speakers 

    • Director, Global Advisory - WAN-IFRA, Germany

February 23
Tuesday

  • 09:30

    Keynote: Strategies for Engaging Audience

    Speaker Anjali Kapoor heads the digital, for Bloomberg Media in Asia, and is responsible for its regional digital strategy. Her team, based in Hong Kong work to unify Bloomberg’s powerful existing media assets to deliver relevant stories for Bloomberg.com.

    Speakers 

  • 10:00

    Session: Revenue Maximising Ideas

    Driving A Sustainable Digital News Business - The SPH Digital Story

    Speakers 

  • 10:30

    3 Keys to Mobile Ready Branded Content

    Why branded content is a key component of a media enterprises mobile revenue strategy. Three fundamental considerations from a pioneer in the U.S. and international media marketplace.

    Speakers 

  • 11:30

    Breakout Session: Digital Advertising

    Native and Sponsored content increases the bottom line, but display ads are hard to quit. The session will share perspectives from publisher and advertisers on what’s working and how they’re bringing in money.

    Speakers 

    • Philip Jose
      Head - Media Solutions, The Mathrubhumi Group, India
    • Umair Wolid
      Head of Marketing – Content & Digital Media - Wijeya Newspapers Ltd – Sri Lanka
  • 11:30

    Breakout Session: Ad blockers

    This global phenomenon has garnered much attention and concern, equally among publishers and advertisers. Growing year-on-year at over 40%, it shrinks the digital display advertising revenues for the publishers. The control on this lies entirely on the user and what are the possible paths for the publishers?

    Speakers 

  • 14:00

    Session: Revenue Maximising Ideas

    Continues....

    Generate new revenue sources by content aggregation, marketing and native advertising.  Protecting our content and revenue is equally challenging. What are the ad-frauds and how do they operate? Can we safeguard our digital advertising and revenue from these ad-frauds?

    Speakers 

  • 16:00

    Round Table: Digital pure players. Can they disrupt the Indian news media industry?

    Is there a sustainable business model? How do they reach to their audience? How do they monetise the content? 

    Chairman 

    • Gautham Pai
      Group Managing Director, The Manipal Group

    Speakers 

February 24
Wednesday

  • 10:00

    Post Conference Workshop 1: Smartphone Video Production

    Workshop Trainer: Robb Montgomery, International Journalist

    Video consumption is increasing exponentially. News gatherers must find a way to utilize and satisfy this thirst for online content. The workshop is designed to introduce editors and reporters to video production for online consumption.

    Moderator 

  • 10:00

    Post Conference Workshop 2: Google News Lab: How to Build a Successful News Application

    Google News Lab is a global project aimed at supporting quality journalism through education, training and innovative digital and mobile tools. This half-day workshop on "How to build a successful news application" is a special event hosted by Google and complimentary to the conference participants. The workshop will cover the following:

    1. News Lab: How to build a successful news application (data journalism and visualization, GEO tools, mobile viewership and case studies) 
    2. Focus on Video: News on YouTube and Innovations in Storytelling from selfie stick to  360 
    3. Mobile First: Google Accelerated Mobile Pages for Newsrooms 
    4. Better Apps for News and Monetization of News Apps 

    Registration is on a first-come-first-served basis due to limited seat availability.

    Conference delegates are required to confirm their participation by email to infoindia@wan-ifra.org if interested.

  • 10:00

    Post Conference Workshop 3: Native Advertising

    Workshop Trainer: Mathew Sanders, Senior Director at Deseret Digital Media and General Manager of Publisher Solutions

    This one day workshop will help attendees understand the definitions and characteristics of great branded content that succeeds with publishers, advertisers and audience. The workshop will emphasize on key elements of product design, placement on web page, labeling, and measurement that ensure trustworthy experiences for users and successful branding opportunities for advertisers. The final part of the workshop will focus on key considerations for pricing and options for bundling and packaging campaigns. 

    Moderator 

Digital Media India 2016

Shariff