Programme | Digital Media India 2020

Digital Media India 2020

18 Feb 2020 to 19 Feb 2020
Delhi
India

Programme | Digital Media India 2020

Programme

Sessions

February 18
Tuesday

  • 09:30

    Opening and welcome

  • 09:40

    Keynote

    Fourteen new business models and one single strategy, how to drive our business to profitability.

    Speakers 

    • President, Innovation Media Consulting Group, UK
  • 10:30

    Tea break

  • 11:00

    Digital Advertising trends. Have news publishers peaked the heights. Is news genre attractive for advertisers. What are the challenges and how to maximize the advertising revenue pie.

    Speakers 

  • 11:30

    Is native advertising the holy grail of digital revenue? Is having one’s own native studio is the answer to make our cash register ring. 

    Speakers 

  • 12:00

    Understanding programmatic advertising, What are the new trends. How do digital ad agencies plan their programmatic campaign and how to bridge the gap between expectation of the advertiser and the publisher.  

    Speakers 

  • 12:30

    What do brands look for in advertising campaigns. How do they select their audience and what do they look for when choosing the channel. 

    Speakers 

  • 13:00

    Networking Lunch

    Networking Lunch Luncheon session, hosted by Quintype.

    Topic:Digital Branding and the Newsroom - straight from the Editor’s desk Reclaim control of your website with a flexible page builder.

    For invitation, please write to infoindia@wan-ifra.org

    Speakers 

  • 14:00

    The Economist's Reader First Product Strategy

    The Economist’s reader first product strategy. Cultivating habit and customer loyalty depends more and more on getting the digital product experience just right. How to do it. The Economists experience.

    Speakers 

    • Chief Customer Journey Officer, The Economist, UK
  • 14:30

    Building sustainable business for journalism through technology and innovation.

    Speakers 

    • Rohan Tiwary, Head of Media, News & Entertainment Partnerships, APAC, Google Asia Pacific, Singapore
  • 15:00

    Networking break

  • 15:30

    Alternative revenue streams

    Managing the power play of content, technology and innovation to drive revenue of publishers. How easy or difficult are they to make them work in publishers favour. What are the options available and what are the some of the experiences so far'.

    Chair 

    Speakers 

  • 16:15

    From ideas to realities.  What goes behind building a news / lifestyle app and winning the World Digital Media Awards. Lessons from 'Arre' in digital newsroom.

    Speakers 

  • 16:45

    South Asian Digital Media Awards 2020 Ceremony

  • 17:45

    End of day one

February 19
Wednesday

  • 09:30

    Digital journalism - is the digital content bubble waiting to burst. Will our readers ever be ready for paying for content? Is digital journalism only for established players? What are the secret ingredients to sustain digital journalism. 

    Speakers 

  • 10:00

    With increasing consumption of video content online, every publisher is looking to create / increase their video content. How best to do it, what are some of the successful strategies to do it.

    Speakers 

    • Head of Indian Languages, BBC India
  • 10:30

    OTT is the new platform with potential to take on every medium. Understanding OTT, what are the opportunities and threats.

    Vivek Jain, in conversation with Pradyuman Maheshwari.

    Speakers 

  • 11:00

    Networking break

  • 11:30

    The changing phase of video viewership and its impact on news dissemination. Best video practices from Facebook, for news publishers'.

    Speakers 

  • 12:00

    Technology for digital transformation - enabling organisation to be agile, efficient and better performing enterprises. How to make transformation work and cut cost. Tools for publishers to cut down cost in digital business.

     

    Speakers 

  • 12:30

    Machine learning algorithms manage the content backbone and delivers right type of content according to the behavior of the reader. Data centre set up by publishers use ML to optimize the content for global audience at fraction of the cost. A presentation.  

    Speakers 

  • 13:00

    Networking lunch

  • 14:00

    Driving change in newsroom. Newsroom culture is a deep-rooted structure and a challenge to tackle in the process of transformation of any publishing company. How to drive change. A presentation from the experiences.

    Speakers 

    • Brett McKeehan, Director – Asia, CNN Digital Worldwide, Hong Kong
  • 14:30

    How to cultivate a culture of innovation in newsroom. Inspiring lessons from a start-up, the winner of ‘Best Digital News Start up’ category in South Asian Digital Media Awards 2019.

    Speakers 

  • 15:00

    South Asian Editors and CEOs discuss the regional challenges and the future of media business in South Asia. 

    Moderator 

    • Co-Founder & CEO, Quintillion Media, India

    Speakers 

  • 16:00

    Summary and conference closing

Digital Media India 2020

Contact 

Shariff