Topics | Digital Media LATAM 2019

Digital Media LATAM 2019

11 Nov 2019 to 13 Nov 2019
Río de Janeiro
Brazil

Topics | Digital Media LATAM 2019

Topics

Topics

  • 1

    Reassessing the pivot to paid

    From paywalls to membership schemes, from legacy media to pure players, from Latin American to international companies, DML19 will provide an insightful update on the most relevant and successful reader revenue models in the industry. We will explore the most effective acquisition and retention strategies and assess the challenges in terms of user data, personalization, technology and resources, as well as subscription fatigue and reader loyalty.

  • 2

    Audio: a land of huge opportunities, and potential nightmares

    The podcast boom is very much taking place in Latin America. What are the most successful cases? What’s the business model? What are the latest metrics used? Who’s making real revenue out of it? What are the challenges of creating an audio strategy from scratch?

  • 3

    The product manager “gold rush”

    Product roles are increasingly becoming a must-have for media outlets eager to align business goals, editorial output and tech resources to the demands of an ever-changing and highly complex digital ecosystem. How to find them, retain them and empower within your company in order to boost your entire news operation.

  • 4

    Priorities within the advertising portfolio

    Several media companies, digital and legacy, in Latin America have matured their branded content strategy, which in some cases, contributes to more than 50% of total revenue. Similarly, programmatic advertising is an increasingly important part of ad spending: what are the recommendations in order to make of programmatic a long-term revenue stream? What are the implications in terms of brand safety and the decreasing reliance on cookies? vital revenue stream.

  • 5

    Find the video strategy that works for you

    The pivot to video was a hazardous and often costly experimentation phase for many, but the relevance and popularity of online video remain undeniable. What are the winning video strategies in Latin America and beyond?

  • 6

    Digital transformation cases

    A unique deep-dive into the transformation processes of Latin America’s leading news media companies; understand the back scenes, obstacles, successes and failures from those top-level media executives that are leading the structural changes needed to adapt their companies to the digital era.

Digital Media LATAM 2019

Shariff