Speakers | Digital Subscriptions in Latin America: best practices and approaches

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Digital Subscriptions in Latin America: best practices and approaches

Speakers | Digital Subscriptions in Latin America: best practices and approaches


Product Manager, Quartz, US

Luciana focuses on improving Quartz’s reader experience, which encompasses any products that Quartz users interact with once they land on the website and apps, including articles and special features. Prior to join Quartz, Luciana served as the Chief Product Owner at Estadão. As a 10-year newsroom veteran with a Degree in Information Systems and master’s in journalism, Luciana has successfully developed product strategies that align audience, technology, and business goals, as well as build trust within newsrooms.

Director of Digital Monetization, El Espectador, Colombia

Natalia Piza is a 2018 Professional Fellow from Latin America with ICFJ. Natalia Piza graduated as a journalist in 2009 from the Universidad Javeriana, Colombia, with an emphasis in publishing, where she also teaches a class about the editing of digital publications and is a member of academic investigation group that analyzes information. As part of that group she also develops big data investigations about polarization in presidential elections. She currently works at a leading Colombian newspaper, El Espectador, as an audience analyst. Her master’s degree is in creative writing from Universidad Nacional of Colombia. Since finishing her studies, she has dedicated her career to digital media. Her first job was in one of the magazines of Publicaciones Semana as a digital journalist, and following that, she moved to SoHo Magazine (of the same publishing group). Her career reached a turning point when she started to work in a NGO for LGBTQ rights as coordinator of communication, working in strategic communication for activism, specifically in a marriage campaign and adoption campaign. She then returned to the media in 2016 to El Espectador, which was founded in 1887, to work as audience analyst. She analyzes digital data to help the newsroom to take strategic decisions. Natalia hasn’t completely left behind her background in journalism, as she also writes for the print paper and the website, and at the moment is leading a new podcast project at the newspaper. Currently, she has a podcast called “Esto es Amor,” in which she interviews various personalities on the theme of love.

Global Strategy Lead, Google News Initiative, USA

Arun is a Google News Initiative Global Strategy & Operations Lead. Over the past couple of years, he's overseen the GNI's portfolio in Latin America and led many of the reader revenue labs across the world. He is a global co-lead of the recently launched Digital Growth Program and primary author of the GNI Reader Revenue Playbook. Before working on the Google News Initiative, Arun spent time as a member of the Google News Lab and on the Google Chief Marketing Officer's strategy team.

Managing Director, Digital Services, Mather Economics, USA

Arvid Tchivzhel is Managing Director of the Digital Consulting Practice at Mather Economics. He brings over twelve years of experience translating data and analytics into action. Arvid is also the resident subject-matter expert on digital media and technology. He is a trusted partner, having advised hundreds of respected global brands with digital transformation strategy and implementation.

In response to the revenue shift in the media industry, Arvid led the development of Listener™, a data platform that captures relevant data on audience, advertising, and content and operationalizes predictive analytics within a businesses' existing tech stack. In 2020, Arvid and the Listener development team at Mather Economics were awarded a patent by the United States Patent Office.

In his consulting projects, Arvid brings a breadth of cross-industry expertise, having worked with leading companies in digital media, print media, cable, eCommerce, lottery & gaming, hospitality, consumer services, non-profits, and “big box” retailers. Strategic engagements have included new product development and go-to-market pricing, digital business model development, 5-year digital transformation roadmaps, market opportunity assessments, and customer lifecycle management. Tactical engagements have operationalized consumer propensity models, content recommendation models, retailer-level stocking models, customer segmentation, retailer density analysis, price elasticity, customer lifetime value, churn propensity, marketing impact, and customer touchpoint development.

As a recognized thought-leader, Arvid is frequently invited as a guest-speaker, panelist, or moderator at international events hosted by INMAWAN-IFRAOnline News AssociationAmerica's NewspapersFIPPSpark SummitITEGASXSWFurman UniversityGeneral Assembly, and many other regional industry organizations. Arvid has written and co-authored dozens of articles and white papers on digital business models, technology in media, and digital transformation.

Arvid holds a Bachelor of Science degree in Economics and a Bachelor of Arts degree in Spanish, both from Furman University. He serves as president of the Atlanta Furman Alumni Network.

Digital Subscriptions in Latin America: best practices and approaches