Programme | Middle Eastern Media Leaders eSummit 2021

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Middle Eastern Media Leaders eSummit 2021

19 May 2021 to 20 May 2021
Virtual
United Arab Emirates (the)

Programme | Middle Eastern Media Leaders eSummit 2021

Programme

Sessions

May 19
Wednesday

  • 10:00

    Welcome Remarks

    Speakers 

  • 10:15

    Preparing for a sustainable media business post-COVID-19

    Preparing for a sustainable media business post-COVID-19

    Join us on a discussion with CEOs from around the globe on how they are reorganising, restructuring and preparing for a sustainable media business post-Covid-19.

    Moderator 

    • Strategic Advisor, Author, Speaker Senior Research Executive, Reuters Institute, Oxford University

    Speakers 

  • 11:10

    Managing media companies in uncertain times.

    The business case for diversity, equity and inclusion in media business

    With the Covid-19 pandemic accelerating the demise of some traditional business models, it is also presenting new opportunities to those ready to seize them. Business leaders share how they are powering this transition, reframing the culture in their organisations, and making the case for more diversity, equity and inclusion.

     

    Moderator 

    • News Director, NRK (Norwegian public service broadcaster), Norway

    Speakers 

  • 12:00

    Break

  • 14:00

    Transforming the Newsroom

    Moderator 

    Keynote: Only Journalism will Save Journalism

    Successful Subscription Strategies Begin and End in the Newsroom: What Content Triggers a Subscription and How do we Organise our Newsrooms for Reader Revenue? In this presentation, INNOVATION Media Consulting President Juan Senor will review global case studies of successful newsroom workflows and strategies to generate content worth paying for.

    Speakers 

    • President, Innovation Media Consulting Group, UK

    Transforming Financial Times’ newsroom

    Join Lyndsey Jones, former executive editor at the Financial Times and author of forthcoming book, Going Digital, to be published in October, on her journey when transforming FT’s editorial operation from being print-focused to digital-first. Discover why it is important that senior leadership in newsrooms buy in to changing how they operate, how to get buy-in from staff and what it takes to make change happen.

    Speakers 

    Building a data team: overcoming resource limitations to use data to answer business questions

    In this presentation, Julia Harris will discuss the challenges associated with striving to be a data-driven publisher with only a small team. Julia will share her experience of helping to build a data team and the importance of data partnerships, automation, and empowering the newsroom.

    Speakers 

    • Digital Subscriptions Manager, Arena Holdings

    Satisfying user needs in news: practical tips

    In his talk, Dmitry will share actionable strategies on how to effectively reframe the relationship with your audience by commissioning content directly linked to its user needs.

    Speakers 

    • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK

May 20
Thursday

  • 10:00

    Revenue Ideas that Work

    Revenue-generating ideas that work

    Traditional print media has been struggling for years, and publishers are well aware of it. Most publishers these days are trying to find additional sources of revenue. Relying on just one source of income can be much more problematic than it was in the past. Covid-19 has reinforced the need for publishers to diversify their revenue sources. Let’s have a look at case studies from different media houses and what kind of revenue ideas worked for them.

    Speakers 

  • 10:45

    Changing Landscapes: The State of Reader Engagement in the Middle East

    Session brought to you by Chartbeat

    With the dramatic changes the world has experienced in the past year, it’s no surprise that reader behaviors have also been shifting dramatically. In this session, we will share data from Chartbeat’s global network of publishers to provide insights on how Middle Eastern readers are accessing and engaging with content, and how those behaviors differ from readers in the rest of the world.

     

    Speakers 

    • Abhishek Marla
      Customer Success Manager (Channel Partner Asia), Chartbeat
  • 11:20

    Session brought to you by Google News Initiative

     

    Speakers 

  • 12:00

    Break

  • 14:00

    Trends and Predictions - 2021 and Beyond

    Trends and Predictions - 2021 and Beyond

    Moderator 

    World Press Trends

    WAN-IFRA recently published its annual World Press Trends Outlook report and its main author, Dean Roper, will share some of the key takeaways from this edition. The report delves into the top priorities for publishers this year in terms of investment, expected revenue (and revenue streams), how the pandemic has impacted news organisations both financially and from a day-to-day working standpoint, and, naturallly, the key trends driving the industry.

    Speakers 

    • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany

    Journalism and Newsroom in 2021

    The global pandemic has profoundly affected people’s health, habits, and livelihoods. This has also been a year of disruption for journalism, and profound and rapid digital change for newsrooms. Lockdowns and safety restrictions have changed the way news is produced, with long hours and extensive remote working making communication and day-to-day production more complex. While many of us crave a return to ‘normal’, the reality is likely to be different as we emerge warily into a world where the physical and virtual coexist in new ways.

    Speakers 

    • Head of Leadership Development, Reuters Institute for the Study of Journalism, UK

    AI in the newsroom - Automating new story formats at BBC New

    BBC News Labs brings innovation to BBC News. Hear about their recent newsroom experiments with machine summarisation and the automation of image galleries and graphical stories from text.

    Speakers 

    How the Middle East Used Social Media in 2020

    Social media usage - across all platforms - increased during the early stages of the outbreak. More widely - given the importance of social networks in our media diets - platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis. These trends are likely to continue post-pandemic, with the result that social networks will become an increasingly important source for talent spotting, as well as a key avenue for content and information consumption. This trend matters for brands, creators and influencers, as well as governments and other public entities, alike.

    Speakers 

    • School of Journalism & Communication, University of Oregon / Fellow, Tow Center for Digital Journalism, Columbia University

Middle Eastern Media Leaders eSummit 2021

Contact 

Shariff