Programme | Middle Eastern Media Leaders eSummit

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Middle Eastern Media Leaders eSummit

03 Nov 2020 to 05 Nov 2020
Virtual
United Arab Emirates (the)

Programme | Middle Eastern Media Leaders eSummit

Programme

Sessions

November 03
Tuesday

  • 13:00

    Welcome Remarks

    Moderator 

    Speakers 

    • Chairman of the WAN-IFRA Middle East Committee, KSA
    • Managing Director, Dubai Media City (DMC), Dubai Studio City (DSC) and Dubai Production City (DPC), UAE
  • 13:30

    Recalibrating your business post covid

    Middle Eastern Media Leaders discuss their plans and strategies from a business, sustainability and human resources perspective

    Moderator 

    • Digital Media Strategist, Consultant and Content Creator, Jordan

    Speakers 

    • CEO of Press Sector at Dubai Media Incorporated (DMI), United Arab Emirates

    More speakers to be confirmed.

  • 14:00

    Keynote

    Newsroom Transformation: Reimagining the Distributed Workplace

    Most newsrooms moved to a virtual mode during the pandemic. Will physical newsrooms disappear? How does team communication and culture change? What do new workflows and routines look like amid concerns over safety, health and mental well-being? These ideas will literally change the way you work! Will it mean changes in the way stories are covered too?

    Speakers 

    • Editor-in-Chief, The Straits Times & SPH's English/Malay/Tamil Media Group, Singapore
  • 14:30

    News Reader Revenue Program

    How is the Google News Initiative offering help and support to news publishers in the MENA region, especially in the hard times of COVID-19? This session focuses on Google's commitment towards news publishers which led to the recent announcement of Google News Showcase. You will also learn more about the "News Consumer Insights" tool, which helps newsrooms leverage data, analytics, and insights to help build sustainable digital businesses.

     

    This session is brought to you by:

    Speakers 

  • 15:30

    Building a data culture

    Speakers 

    • Korey Lee
      VP of Data, South China Morning Post
  • 16:00

    Deep dive on data

    From 4 to 300 Data Analysts

    Expressen has increased its reach on mobile from 700,000 to 4.7 million readers and viewers in five years – and is soon to be Sweden’s largest new site. One key factor behind this tremendous growth has been Expressen’s data strategy which has turned them into the most data informed newsroom in the Nordics. “From 4 to 300 Data Analysts will present hands-on tactics on creating a data informed newsroom that consists not only of 300 journalists, but also of 300 data analysts.

    Speakers 

  • 16:30

    Post Covid Media Outlook - The Crystal Ball

    The economic fallout from the pandemic will impact the news industry quite hard. How will recovery look like? The outlook session will provide new perspectives and insights to shape your strategies post Covid.

    Moderator 

    • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany

    Speakers 

    • Ken Harding
      Senior Managing Director, Telecommunications, Media & Technology, FTI Consulting
  • 17:00

    End of day 1

November 04
Wednesday

  • 13:00

    Keynote

    The way forward - Do's and Don'ts to survive and thrive beyond 2020

    Innovation in News Media World Report Presenting the annual must-read world report on behalf of WAN-IFRA on the latest ways and means news media are reinventing themselves.

    2020 has been a year worthy of a special edition. And since this year’s edition was created during a time of unprecedented media transformation, this year’s Innovation in News Media World Report is dedicated to the future. 

    Speakers 

    • President, Innovation Media Consulting Group, UK
  • 14:00

    Deep Dive Session

    This session is brought to you by:

    Speakers 

    • Director of News Partnerships - Growth Markets (APAC, LATAM, MEA and Turkey), Facebook, United Arab Emirates
  • 16:00

    Women in charge

    Session hosted by Women in News, a WAN-IFRA initiative

    Speakers 

    • Founder and Director, Welad Elbalad Media Services LTD, Egypt
  • 17:00

    End of day 2

November 05
Thursday

  • 13:00

    The future we want

    THE UNITED NATIONS is marking its 75th anniversary at a time of great challenge, including the worst global health crisis in its history. Will it bring the world closer together? Or will it lead to greater divides and mistrust?

    Join the conversation with Laila Baker, UN Regional Director for the Arab States

    Moderator 

    • UNHCR Regional Bureau for the Middle East and North Africa.

    Speakers 

  • 14:00

    Accelerating the newsroom transformation

    Newsroom Transformation – Lessons from West and East

    In Europe and the United States, news publishers are shifting from advertising revenue to reader revenue, usually in the form of online subscriptions. This process has been slower in Asia. What lessons can be learnt from these transformations?

    Speakers 

    • Visiting Professor of Practice, Cass Business School, City, University of London
  • 15:00

    Making Digital Subscription work in the Middle East

    More and more readers throughout the world are showing an increasing willingness to pay for news online. Now is an ideal time to launch sustainable digital business models for news in the Middle East. This session is dedicated to helping support media leaders in the Middle East in getting started.

    Moderator 

    • Principal Consultant, WAN-IFRA Consulting, Germany

    Breaking stereotypes – Why the Middle East will pay for real news online

    Scott Armstrong is leading the ‘pivot to paid’ in the Middle East as Editor in Chief of Arabian Business, the first title in the region to go behind a paywall. As the former Editor in Chief of the Times of Oman, plus spells with the UAE’s The National and Al Arabiya, he knows publishing in the region inside out, and is challenging the self-fulfilling prophecy…the “Middle-East will never pay”.

    Speakers 

    There is no button for digital subscription success. It’s simple. Just get started!

    Since 2017, the Scandinavian regional newspaper group Amedia has become a beacon of hope for the global publishing industry. Embedded in an ocean of free content from state-owned-TV & radio, from free quality news websites with more traffic than Facebook and obviously Social Media itself, Amedia started a high priced digital subscription strategy. Does this sound like the Middle East in 2020? Pal Nedregotten is one of the key architects of that island of growing subscribers and growing revenues – while still in an ocean of free content.

    Speakers 

    Applicable essential learnings for Middle East from 8 years of paid content strategy

    The NOZ-Group is a newspaper group in Northern Germany with more than 40 mid-size and small edition newspapers. Nicolas Fromm, third-generation-publisher, will present the essential milestones that the NOZ-group had to achieve in order to reach the monumental growth they have had in 2019 and 2020. Surrounded by competitors, they found the key challenges were not competition and the users but rather a set of internal stumbling blocks that had to be transformed. The good news is that’s exactly where Media Leaders can make a difference.

    Speakers 

    • Managing Director, NOZ-Digital, NOZ Medien & mh:n MEDIEN, Hamburg, Germany

    Learnings & suggestions for a digital subscription road map

    As the moderator of this session, former Axel Springer executive and now globally active consultant for the transforming media industry with several projects in the Middle East, Gregor Waller will wrap up and complete the learnings of the three sessions with global findings. He will also structure the highlights and translate them into applicable and actionable steps as key takeaways.

    Speakers 

    • Principal Consultant, WAN-IFRA Consulting, Germany
  • 16:00

    Keynote - Closing Keynote

    Mobile storytelling for the post Covid19 era!

    Speakers 

  • 17:00

    End of conference

Middle Eastern Media Leaders eSummit

Contact 

Shariff