Categories and Descriptions | Print Innovation Awards

Print Innovation Awards

25 Mar 2019 to 31 Jul 2019
Frankfurt am Main
Germany

Categories and Descriptions | Print Innovation Awards

Categories and Descriptions

When you register an innovative project please link it to one of the following categories or – if this is not possible – indicate a new category you suggest.

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  • 1. ADVERTISING INNOVATION

    Innovative advertisings or advertising campaigns in print or in combination of print and digital.

    This includes technical innovations, innovations in the use and combination of materials, and innovative advertising formats. Innovative advertising typically addresses multiple senses, stimulates response and interaction, and creates surprise effects.

  • 2. PRODUCT INNOVATION

    Product innovations enrich existing products. They typically address new audiences, extend the brand, attract new advertisers, or enable new business models.

  • 3. NEW PRODUCTS

    New print products that have been developed and launched recently. A new product can also be an extension or supplement to an existing product.

    These may be new products for new customer segments or new products with new content or creative design.

  • 4. REDESIGNED PRODUCTS

    Product re-designes or re-launched products that already exist.

    With the help of redesigned products publishers usually increase the attractiveness of their product for existing readers, introduce new features or reach out to additional target groups.

  • 5. SPECIAL EDITIONS

    Special editions of periodicals usually focus on special events in the region by targetting a specific topic. They may also target special needs, like self-promotion, or special customer groups or special topics that are relevant on a specific date (anniversary).

  • 6. PRODUCTS FOR YOUNG READERS

    Print products are very attarctive for the young audience. Products for young readers offer special topics and cover the general news in a way that young readers can better understand. These kind of products can help developing the reader base of the future.

  • 7. BUSINESS INNOVATION

    Business innovation creates new business for publishers and printers. The development of new business models is part of this category as well as new ways to improve the existing business  by increasing efficiency and productivity.

Print Innovation Awards

Contact 

Shariff