Programme | Publish Asia 2018

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Publish Asia 2018

24 Apr 2018 to 26 Apr 2018
Bali
Indonesia

Programme | Publish Asia 2018

Programme

Three days of inspiring presentations, practical workshops, and innovative sessions.

Simultaneous Translation English / Bahasa Indonesia will be provided for the main conference tracks (except for breakout sessions & masterclasses)

Sessions

April 24
Tuesday

  • 09:00

    Masterclass: Digital Platform Strategy for News Publishers

    Intensive, practical, and case study-based course for managers of legacy and pure play digital news media companies. The program appeals most to those responsible for digital strategy, editorial, marketing, sales and new product development.

    Based on Harvard Business School teaching methods, the course will lead participants to use various digital business frameworks useful to analyse case studies and plan future initiatives at their respective companies. The tools practiced at workshops will help participants to develop strategies, plans and new business concepts useful for their home market.

    EXPECTED OUTCOMES
    After this workshop the participants will:
    • Understand the key trends in the advanced media markets — such as the rise of digital platforms, the increasing role of data and technology intermediaries — and their impact on news consumer behaviour and business models of news media companies.
    • Understand the way the Internet giants like Google, Facebook and others make money and how different is their operating and revenue model from the one of legacy news media such as the New York Times and digital pure players such as Buzzfeed.
    • Be able to define different business models for news media and understand their consequences to product and marketing.
    • Understand waves of digital disruption of the news media industry and be able to define a strategic response for the participants’ own business unit or their company.
    • Be able to define relevant platform strategies that news media publishers may wish to pursue.
    • Understand network dynamics of viral content and the design of algorithms at Facebook and Youtube, and its impact on product design, development, and marketing.

    READINGS:
    For the masterclass, the lecturer will deliver a package of original readings -- description of case studies, articles explaining certain theories, excerpts from new books and questions that will be discussed in the classroom. Participants will be expected to read them before the workshop. Therefore during the actual sessions they will focus on discussion and analysis of the case studies instead of learning about them for the first time.

    CASE STUDIES AND BEST PRACTICES (to be confirmed)
    During this workshop the participants will analyse case studies and learn about best practices of the leading U.S. and Western European companies such as:
    • The shift of the digital business model of The New York Times from advertising-focused to subscription-first.
    • U.S. BuzzFeed’s bet to become a TV network on the Facebook platform and beyond.
    • The real value of super users at the Boston Globe.
    • Development of the platform strategy at Axel Springer in Germany on a corporate level and on a business unit level of Bild newspaper.
    • The user experience design at Netflix, Spotify and Facebook, and what news publishers can learn from the tech giants.
    • The technology stack of the Washington Post: what have they built after they got taken over by Jeff Bezos, a founder of Amazon.

    Speakers 

    • Research Associate, Harvard Business School and Oxford University, United Kingdom
  • 09:00

    Masterclass: Collaborative Investigative Journalism

    The objective of this workshop is to explain how collaborative investigative journalism projects such as the Panama Papers or the Paradise Papers were launched, managed and published. What kind of resources news publishers need to participate in such projects? How to structure a good investigative journalism team? What are the key skills needed from the participating journalists?

    The workshop will equip participants with key insights and skills for enhancing investigative journalism within their newsrooms. It will also guide them on the kind of projects they could work on their local markets and help them identify projects that would benefit from a national, regional or global collaboration...

    Speakers 

April 25
Wednesday

  • 09:00

    Session 1: Media trends and outlook 2018

    This session will present the global trends and the outlook for news media companies in 2018 that WAN-IFRA's latest research has identified. It will also discuss the latest technological developments that are impacting the media industry and how publishers are responding.

    Moderator 

    • Media Trainer, Vice President, Singapore Press Club

    Speakers 

  • 11:00

    Session 2: Reassessing news publishing business models

    The constant changes in the print and digital advertising ecosystem and the rapid evolution of news consumption trends compel news publishers to permanently reassess the relevancy of their business strategies.

    While the structural changes impacting the news publishing industry are globally the same all around the world, every media company faces the challenge to formulate unique answers, perfectly fitted to its brand, culture, content mix, audience and market conditions.

    This session will feature inspiring monetisation solutions and emphasize how successful media companies intend to foster an internal culture of innovation which allow them to rapidly adapt to an ever changing media world.

    Speakers 

  • 14:00

    Session 3: Content Marketing, the right way

    Native advertising has experienced a spectacular growth in recent years. With a capacity to produce high quality content and to offer advertisers a safe context for their brand, news publishers are ideally positioned to take advantage of this trend.

    The Economist or The New York Times have demonstrated that respected media brands can generate attractive profits with branded content, without compromising their credibility or editorial ethics. Many publishers however still struggle for navigating this thin line.

    This session will feature case studies and insights for allowing publishers to build up their native advertising capabilities and increase their profits while avoiding drawbacks and common mistakes.

    Moderator 

    • GM Marketing, Group of Digital, PT Kompas Cyber Media

    Speakers 

  • 16:00

    Session 4: Rethinking Digital Platforms Strategy

    Will the changes in Facebook’s news feed be a game changer for news publishers? Although the social media network's move might have only a marginal impact for most legacy media, establishing a relevant relationship with large digital platforms nonetheless remains a critical component for any digital publishing strategy.

    This session will explore what value propositions leading platforms can currently make to publishers and how media companies are adjusting to the latest market developments.

    Moderator 

    • Research Associate, Harvard Business School and Oxford University, United Kingdom

    Speakers 

    • Research Associate, Harvard Business School and Oxford University, United Kingdom
    • Managing Director, Australian Metro Publishing, Fairfax Media
  • 19:00

    Gala Dinner & Asian Media Awards 2018 Presentation Ceremony

    All Publish Asia participants are warmly invited to join this night of fun and celebration of the Asian Media Awards 2018 winners.

April 26
Thursday

  • 09:00

    Session 5: Improving audience engagement with AI and smart data

    While data has been a hot topic for news publishers for already several years, AI has definitely caught the headlines in the past 12 months. Still, most media organization remain unclear about the kind of resources and investment they should make in order to effectively benefit from these technologies in a way that is adapted to their operations size and business culture.

    How can multimedia groups connect with readers in new and deeper ways and increase the impact and ROI of their news content? What are the latest trends in using AI and Smart Data for multiplying touch points across news publishers' content portfolios and increasing revenue per user?

    Speakers 

  • 11:00

    Session 6: High-value print production

    Despite having been written off countless times in the past, the printed newspaper stubbornly refuses to die. In its competition with lower-priced and faster digital news distribution channels, print retains unique advantages in terms of user experience and advertising impact.

    By investing in materials and equipment for the production of higher-quality print products, publishers can strengthen this competitive edge, attract new customers, develop new products and enter new markets.

    Innovation in print production can also help optimising the utilisation of existing print capacities and improving profit margins.

    Moderator 

    Speakers 

  • 11:00

    Session 6 (Breakout): Cashing in on the Trust Currency

    Rebuilding and strengthening trust in News is a major challenge for securing the future sustainability of quality journalism.

    Legacy media organisations must adapt their editorial practices to the immediacy of the social media era. While retaining the highest journalism standards, they must embrace new production and distribution tools and pro actively consolidate their brands.

    Moderator 

  • 14:00

    Session 7 (Breakout): New products for engaging Gen X to Z

    This session will feature multimedia editorial and commercial products, relying on innovative technologies - such as AR, VR or the integration of QR code embedded videos in print classifieds - that open up new monetisation opportunities, increase readers engagement and attract younger audiences towards news publishers' platforms. 

    Speakers 

  • 14:00

    Session 7: Brand Safety, ad transparency and sales efficiency

    As the digital advertising market matures, advertisers are increasingly concerned with brand safety issues, low viewability and ad fraud on digital platforms. Can this trend benefit legacy media?


    According to ComScore, an average of 46% of display and 51% of video ads do not have the opportunity to be seen, while 6% of display and 10% of video ads are subject to invalid traffic.

    How can news publishers highlight the safe, high quality contextual placement they can offer to brands across platforms? How can they improve their sales processes, ad targeting and reporting capabilities?

    Speakers 

  • 16:00

    Session 8: Journalism that makes a difference

    As the shift from advertising to circulation revenues accelerates, news publishers must more than ever make sure that their journalism is relevant and positively impact their readers' lives.

    According to the Washington Post’s editor, Marty Baron, “Readers have to see and feel everyday that we are trying to do something important and unique…”


    This session will showcase investigative journalism, data journalism and other editorial projects that really made a difference in the communities they serve. It will also discuss the basic building blocks of investigative journalism such as journalism safety, conflicts dynamics theory, field preparation and gear etc.

    Moderator 

    • Investigative Reporter and Video Journalist, ICIJ

    Speakers 

Publish Asia 2018

Contact 

Shariff