As we launch our e-learning course on digital revenue, the Media Management Accelerator, join this special 3-day workshop with our trainer and paid content expert Kalle Jungkvist.
We'll look at Membership strategy - the big picture beyond simple paid journalism • Subscriber retention and loyalty schemes • New acquisition and designing bespoke offers • Pricing strategy • Reader events - building community • Mobile payments • Ad experience for paying members • Mobile apps at the heart of member strategy • Data and CRM backend - building the right platform to support your strategy
“To optimize the total revenues you need to have a more dynamic paywall.” - Kalle Jungkvist
This workshop is open to select participants to ensure we have the best quality group - and this includes members of our eRev Executive Programme. Email us to request an invitation!
16-18 May 2017