The Newsroom Summit 2021

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The Newsroom Summit 2021

Meet with Newsroom Leaders around the World!

With a reluctance of many staff to give up their work-from-home privileges, changes made in 2020 and 2021 may well become permanent. So, the romantic depiction of the crowded, chaotic newsroom could be assigned to history.

How do newsroom leaders harness the creativity, bonds and energy that made physical newsrooms buzz with ideas that were both good for readers and revenue?

Meet the next generation leaders who are keeping the spark alive and delivering value for subscribers! Join us for inspiration and discussions!




This year we will devote one day on CMS solutions.


The first day of the Newsroom Summit is a dedicated CMS day with a focus on how the CMS supports paid content goals - from producing more engaging content to integration with subscription systems and multi-platform distribution. Hear about trends, review whether your own CMS is still fit for purpose, and learn how other publishers have approached the selection process.


Most importantly, meet and hear from a selection of dedicated news CMS solution providers, all gathered in one virtual space!



  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Head of the Science Department, Süddeutsche Zeitung, Germany
  • Research Officer, QUEST Project, City, University of London, UK
  • Head of News Partnerships, UK, Ireland, France & Benelux, Google
  • Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA
  • Managing Editor, El Pais, Spain
  • Head of Talent Development, FT, United Kingdom
  • Associate Professor, Department of Communication, Wayne State University, USA
  • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
  • Assistant Professor of Journalism, College of Journalism and Mass Communication, University of Georgia, USA
  • Project Manager Group Finance, Ringier, Switzerland
  • Head of News Consumer Insights, Real-time Content insights and Google Surveys for Publishers, Google
  • Head of Audience Engagement, Financial Times, United Kingdom



  • 1

    Content that Sells (and keeps audiences loyal)

    Why do climate change topics convert readers to subscribe at one title but not at another? How well do you know your audience(s), and how can you add value? Are you representing (and quoting) enough diverse voices? What audiences are we missing without this diversity in the newsroom?

  • 2

    Newsroom Remotivation - People & Processes

    How do you keep going back and arguing for change, especially during a pandemic? New newsroom roles and responsibilities. Who has cracked the formula to maintain motivation and resilience in their teams? How to manage exhaustion and what’s next?

  • 3

    Product Strategies Driving New Subscriptions

    Newsletters, podcasts, app, epaper. How do you give new projects proper attention?

  • 4

    The Sustainable Digital Newsroom

    How has the recent huge growth in digital subscriptions changed the dynamics in the newsroom?