The Newsroom Summit 2021

The Newsroom Summit 2021

Meet with Newsroom Leaders around the World!

With a reluctance of many staff to give up their work-from-home privileges, changes made in 2020 and 2021 may well become permanent. So, the romantic depiction of the crowded, chaotic newsroom could be assigned to history. How do newsroom leaders harness the creativity, bonds and energy that made physical newsrooms buzz with ideas that were both good for readers and revenue?

We met with the next generation leaders who are keeping the spark alive and delivering value for subscribers!




This year we devoted one day on CMS solutions.


The first day of the Newsroom Summit was a dedicated CMS day with a focus on how the CMS supports paid content goals - from producing more engaging content to integration with subscription systems and multi-platform distribution. We heard about trends, reviewed whether your own CMS is still fit for purpose, and learned how other publishers have approached the selection process.





  • Research Officer, QUEST Project, City, University of London, UK
  • Alberto Mari
    Head of Business Development and Sustainability, Atex, Italy
  • Head of the Science Department, Süddeutsche Zeitung, Germany
  • Chairwoman, ProQuote Media and Editor at Visite magazine, NDR TV, Germany
  • Head of Audience Engagement, Financial Times, United Kingdom
  • Head of News Consumer Insights, Real-time Content insights and Google Surveys for Publishers, Google
  • Senior Project Manager, Protecmedia, Spain
  • Head of news tools development, Sud Ouest, France
  • WAN-IFRA Expert Advisor and Managing Director, KOGO Associate Partners, Belgium
  • Pulitzer prize-winning journalist, digital wellness educator and Acumen fellow, Spain
  • US Head of Audience Engagement, Financial Times, USA
  • Author and Former Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Project Manager Group Finance, Ringier, Switzerland
  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • Assistant Professor of Journalism, University of Georgia’s College of Journalism and Mass Communication, USA
  • Product Manager Sports, NDC Mediagroep, The Netherlands
  • Head of News Partnerships, UK, Ireland, France & Benelux, Google
  • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
  • Chief Marketing Officer, Eidosmedia, Italy
  • Director of Editorial Technology, Newsday, USA
  • Managing Editor, El País, Spain
  • Associate Professor, Department of Communication, Wayne State University, USA
  • Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Head of Talent Development, FT, United Kingdom
  • Director Business Development and Sales, Ring Publishing, Ringier Axel Springer Media, Germany
  • Young readers group leader, Dagens Næringsliv, Norway
  • Daniel Schraeder, Content Development Manager, Heise online, Germany
  • Chief Marketing Officer, United Robots, Sweden
  • Deputy Director of Weekly newspaper, NOVO, Portugal



  • 1

    Content that Sells (and keeps audiences loyal)

    Why do climate change topics convert readers to subscribe at one title but not at another? How well do you know your audience(s), and how can you add value? Are you representing (and quoting) enough diverse voices? What audiences are we missing without this diversity in the newsroom?

  • 2

    Newsroom Remotivation - People & Processes

    How do you keep going back and arguing for change, especially during a pandemic? New newsroom roles and responsibilities. Who has cracked the formula to maintain motivation and resilience in their teams? How to manage exhaustion and what’s next?

  • 3

    Product Strategies Driving New Subscriptions

    Newsletters, podcasts, app, epaper. How do you give new projects proper attention?