The Newsroom Summit 2021

The Newsroom Summit 2021

Meet with Newsroom Leaders around the World!

With a reluctance of many staff to give up their work-from-home privileges, changes made in 2020 and 2021 may well become permanent. So, the romantic depiction of the crowded, chaotic newsroom could be assigned to history. How do newsroom leaders harness the creativity, bonds and energy that made physical newsrooms buzz with ideas that were both good for readers and revenue?

We met with the next generation leaders who are keeping the spark alive and delivering value for subscribers!




This year we devoted one day on CMS solutions.


The first day of the Newsroom Summit was a dedicated CMS day with a focus on how the CMS supports paid content goals - from producing more engaging content to integration with subscription systems and multi-platform distribution. We heard about trends, reviewed whether your own CMS is still fit for purpose, and learned how other publishers have approached the selection process.





  • Deputy Director of Weekly newspaper, NOVO, Portugal
  • Daniel Schraeder, Content Development Manager, Heise online, Germany
  • Assistant Professor of Journalism, University of Georgia’s College of Journalism and Mass Communication, USA
  • Chairwoman, ProQuote Media and Editor at Visite magazine, NDR TV, Germany
  • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
  • Pulitzer prize-winning journalist, digital wellness educator and Acumen fellow, Spain
  • WAN-IFRA Expert Advisor and Managing Director, KOGO Associate Partners, Belgium
  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Young readers group leader, Dagens Næringsliv, Norway
  • Head of Talent Development, FT, United Kingdom
  • Head of the Science Department, Süddeutsche Zeitung, Germany
  • Alberto Mari
    Head of Business Development and Sustainability, Atex, Italy
  • Associate Professor, Department of Communication, Wayne State University, USA
  • Head of news tools development, Sud Ouest, France
  • US Head of Audience Engagement, Financial Times, USA
  • Research Officer, QUEST Project, City, University of London, UK
  • Head of News Consumer Insights, Real-time Content insights and Google Surveys for Publishers, Google
  • Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA
  • Managing Editor, El País, Spain
  • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • Director Business Development and Sales, Ring Publishing, Ringier Axel Springer Media, Germany
  • Director of Editorial Technology, Newsday, USA
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Chief Marketing Officer, United Robots, Sweden
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Senior Project Manager, Protecmedia, Spain
  • Head of News Partnerships, UK, Ireland, France & Benelux, Google
  • Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
  • Product Manager Sports, NDC Mediagroep, The Netherlands
  • Head of Audience Engagement, Financial Times, United Kingdom
  • Chief Marketing Officer, Eidosmedia, Italy
  • Project Manager Group Finance, Ringier, Switzerland



  • 1

    Content that Sells (and keeps audiences loyal)

    Why do climate change topics convert readers to subscribe at one title but not at another? How well do you know your audience(s), and how can you add value? Are you representing (and quoting) enough diverse voices? What audiences are we missing without this diversity in the newsroom?

  • 2

    Newsroom Remotivation - People & Processes

    How do you keep going back and arguing for change, especially during a pandemic? New newsroom roles and responsibilities. Who has cracked the formula to maintain motivation and resilience in their teams? How to manage exhaustion and what’s next?

  • 3

    Product Strategies Driving New Subscriptions

    Newsletters, podcasts, app, epaper. How do you give new projects proper attention?