Speakers | The Newsroom Summit 2021

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The Newsroom Summit 2021

Speakers | The Newsroom Summit 2021


Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.

Ingeborg Volan is editor for publishing strategy and visual journalismat Dagens Næringsliv, Norway’s most prominent business newspaper. Previously, she held the position of director of audience engagement. She’s an online news veteran who early saw the possibilities of reaching audiences better online. She’s very passionate about understanding news users and letting their needs shape journalism. Among other roles, Ingeborg has previously worked as the first head of social media at the Norwegian Broadcasting Corporation (NRK) and lead the NRKbeta innovation crew. She’s also taught digital journalism at the Norwegian Institute for Journalism, been head of newsroom innovation at Adresseavisen and president of the Norwegian Online News Organization.

Head of Audience Engagement, Financial Times, United Kingdom

Hannah Sarney works as both an editor and advocate for the future of newsrooms, pushing for innovations that will improve reach, relevance and genuine engagement with readers. She helps lead a newsroom team that is focused on creating and implementing audience-first strategies. Her projects aim to drive editorial analytics ever deeper into newsroom practice and bring stakeholders together from the newsroom, product, analytics, marketing and events.


Editor in Chief Digital, Stuttgarter Zeitung, Germany

Swantje Dake is editor-in-chief digital of the Stuttgarter Zeitung and the Stuttgarter Nachrichten since 1 June 2018. She is responsible for the editorial orientation and strategy of the digital products of the two Stuttgart newspaper brands. Prior to this position, Swantje headed the Digital Unit, the joint online editorial office of Stuttgarter Zeitung and Stuttgarter Nachrichten. Over the past two years, she has also played a decisive role in the development of cross-media editorial work. Dake will now assume overall editorial responsibility for the digital products of the press house in Stuttgart.

Deputy Editor-in-Chief, NRC, The Netherlands

Elske Schouten is deputy editor-in-chief of NRC, a quality newspaper in The Netherlands. Together with the rest of the team she is responsible for the editorial coverage and implementation of digital strategy. NRC has been focussing on digital first publishing, newsletters and has launched three successful podcasts. Prior to this, Elske was the editor of the Foreign Desk, responsible for international coverage and NRC’s network of 22 foreign correspondents. She has worked in Jakarta for five years as NRC’s correspondent for Southeast Asia. Educated as a biologist, Elske started at NRC in 2005 as a business reporter. She lives in Amsterdam, has two daughters and is an enthusiastic amateur pianist.

Head of News Partnerships, UK, Ireland, France & Benelux, Google

Bénédicte Autret is Head of Strategic Relations - News & Publishers, UK, Ireland, France & Benelux and head of EMEA Strategic Relationships. She joined the Google Syndication team in 2005 and has embraced the world of partnership with publishers for the past 11 years. First working with traditional publishers across Europe and in 2010 refocusing on the UK market, managing the relationship with publishers such as DMGT, Telegraph, Guardian and Haymarket just to name a few. Benedicte then pivoted to work closely with UK Telcos and broadcasters starting a conversation with existing partners and prospects on new platform technology such as dynamic ad insertion capability. In May 2016, Benedicte joined the newly formed team of European Strategic Relationships, engaging with the news industry in UK, Ireland, France and Benelux. Prior to joining Google, Benedicte worked for WILink Europe. Benedicte holds a degree from the EDHEC Business School Bachelor programme.

Head of News Consumer Insights, Real-time Content insights and Google Surveys for Publishers, Google

Anntao leads the development of the GNI data tools, News Consumer Insights, News Tagging
Guide and Realtime Content Insights, which have been used by thousands of news publishers
around the world. Anntao's focus is to build data frameworks that provide actionable
recommendations to News publishers in order to grow their overall audience value. 

Prior to Google, he worked in IT consultancy and military aeronautics, obtained a Master's
degree in International Business from Toulouse Business School and developed its own VR
gaming app.

Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA

Louise is currently the Chief News Strategist and Chief Product & Technology Officer at The Wall Street Journal. She built and runs a large unit there called Digital Experience & Strategy (DXS), which includes the Journal’s product engineering, design and product management teams that work across the commercial and newsroom side of the WSJ. Louise also oversees the newsroom’s content strategy, data science, community and audience development teams. She oversees the daily news report in a rotation of senior masthead editors and has set forth major parts of the news strategy. Prior to this role, Louise spent more than a decade at The New York Times. During that span, she helped lead multimedia and strategy initiatives and worked on ground-breaking projects as an investigative reporter that led to multiple billion-dollar plus financial settlements, government reforms and legal convictions.

Head of Talent Development, FT, United Kingdom

Felicity Thomas is Head of Talent Development at the Financial Times, leading on the talent and performance agenda. She has worked across a number of sectors- higher and executive education, professional services, not-for-profit, public services and media.

Digital transformation, content strategy and innovation consultant, WEF Board Member, UK

Dmitry is an expert in digital transformation, content strategy, and innovation. He worked for 21 years at the BBC in London where he was responsible for developing and implementing the BBC’s digital editorial offer for 40 non-English foreign language new services. Originally from Moscow, Russia, Dmitry worked in various editorial-development roles for the digital section of BBC News. These roles required liaison between editorial, product and strategy teams in order to drive innovation and develop new ways of reaching audiences, increasing engagement across the world and, crucially, driving culture change is newsrooms. He is an experienced digital leader in content creation, specialising in growing audiences across the world, driving editorial changes in newsrooms and adapting the way organisations work in digital space, especially around content innovation and audience engagement.
After his years at the BBC, he joined Culture Trip, a startup operating at the intersection of media and travel. He is now pursuing new adventures. Dmitry's main area of expertise is on the intersection between Editorial, Organisational, Strategy and Product sectors.

Head of the Science Department, Süddeutsche Zeitung, Germany

Dr. Marlene Weiß is Head of the Science Department at Süddeutsche Zeitung. After studies in Zurich, Paris and Lausanne, doctorate in theoretical physics at the Cern research center near Geneva, she started her career at SdZ in March 2010 as trainee, moving into Science editor, responsible for climate, environment and physics. Since September 2020 she leads the science department.

Managing Editor, El Pais, Spain

A forerunner of digital journalism in Spanish, he has led several of the major online information projects in Spanish.

He studied Information Sciences at  Universidad Complutense de Madrid. In 1995 he began working at El Mundo as an editor. Later he went to the society section, also as editor, until 1999 when he was appointed head of the Sports section and, nine months later, editor-in-chief. From there, in 2001, he planned the integration of the sports sections of the paper and the Internet. During a season he also served as editor-in-chief of the international section. Between 2002 and 2006 he was deputy director of elmundo.es.

In 2007 he left El Mundo with Gumersindo Lafuente to participate in the launch of soitu.es, a digital outlet that won two awards from the Online News Association (ONA) as the best non-English media during its two years of existence.

After the closure of soitu.es in 2009, he was appointed deputy director of El País to promote digital publishing.

In 2013, he was awarded the Nieman-Berkman Fellow in Journalistic Innovation, thanks to which he spent a year at Harvard and MIT studying how technological innovation is changing traditional media companies.

In 2014, he was hired by the US network Univision as vice president of the digital area of ​​Univision Noticias, a team that under his direction won numerous awards and recognitions, including three Ortega y Gasset Awards.

In June 2018, he was appointed deputy director of El País as part of the management team of the new director Soledad Gallego-Díaz.

Research Officer, QUEST Project, City, University of London, UK

Barbara Schofield worked as a reporter, producer and editor in BBC broadcast newsrooms and in features production for 15 years before moving into academic life at City, University of London. She was until recently Programme Director of Undergraduate Journalism at City, while also working on the Erasmus+ INSPIRE project to encourage inclusivity in higher education through training in media skills. She has been active on several other EU-funded partnership projects including MicroEuropa and the Global Environmental Journalism Training Initiative (GEJI). As Research Officer on the QUEST project she has devised an updated curriculum for MA Science Journalism programmes, and a Toolkit to encourage accurate and effective science journalism – available in May 2021.

Deputy Editor-in-Chief, NRC, The Netherlands

Harrison van der Vliet is deputy editor-in-chief of NRC, a quality newspaper in The Netherlands. Together with the rest of the team, he is responsible for the editorial coverage and implementation of digital strategy. NRC has been focussing on digital first publishing, newsletters and has launched three successful podcasts.

Project Manager Group Finance, Ringier, Switzerland

Lea Eberle will present on the new initiative by the Ringier Group titled "EqualVoice" which it aims to increase the visibility of women in the media and give them an equal voice.

Associate Professor, Department of Communication, Wayne State University, USA

Stine Eckert is Associate Professor in the Department of Communication at Wayne State University. Her research focuses on the intersections of media, gender and minorities, the democratic potential of social media, online harassment, public spheres, and women in journalism.

Assistant Professor of Journalism, College of Journalism and Mass Communication, University of Georgia, USA

Karin Assmann is Assistant Professor of Journalism in the University of Georgia’s College of Journalism and Mass Communication. She is a former reporter and correspondent for the German news magazine Spiegel TV. Karin has written, reported and produced for radio, broadcast and online publications before turning to academia. Her research is in media management and newsroom practice.

The Newsroom Summit 2021