Speakers | WAN-IFRA Middle East Conference 2017
Cabinet Member and Minister of Culture and Knowledge Development, UAE
His Excellency Sheikh Nahayan Mabarak Al Nahayan
Cabinet Member and Minister of Culture and Knowledge Development
His Excellency Sheikh Nahayan Mabarak Al Nahayan is the Minister of Culture and Knowledge Development in the new Cabinet announced in February 2016.
His Excellency Sheikh Nahayan Mabarak joined the Federal Government in 1992 and held a number of government portfolios including Minister of Higher Education and Scientific Research, and held the position of Minister of Education. Besides his ministerial responsibilities, he is Chairman of the General Authority of Youth and Sports Welfare.
His Excellency Sheikh Nahayan Mabarak was also Chancellor of United Arab Emirates University from 1983 to 2013; Chancellor of Higher Colleges of Technology from 1988 to 2013; and President of Zayed University from 1998 to 2013 .
His Excellency Sheikh Nahayan Mabarak Al Nahayan received his education from the British Midfield School until the high secondary level before joining Magdalen College at Oxford University-UK .
PR and Business Development, Al-Jazirah Corporation for Press, Printing, and Publishing, Riyadh, Saudi Arabia
Ms. Abdalla is one of Al-Jazirah’s Brand Ambassadors for its creative printing solutions, which is described as "the passionate next-level in storytelling, inspiring the newspaper's print industry, at the same time bridging and creating harmony between the print and electronic media in the digital age.
Ms. Abdalla is a graduate of the University of Central Florida with an MA in Mass Communications and a BA in Radio & Television.
CEO of Press Sector at Dubai Media Incorporated (DMI), United Arab Emirates
I started my career in the banking sector, where l worked for the British Bank of the Middle East for two years. In 1997, I moved to Dubai Media Incorporated and worked at its Financial Support Services Department for nine years. Afterwards I moved to the publishing sector, where l worked as Director of the Subscription and Distribution Department and later as Deputy General Manager of Al Bayan Newspaper, before l worked as Executive General Manager of four newspapers, namely Al Bayan, Emarat Alyoum, Emirates Today and Emirates 24/7. I then moved to DMI as (CMO) Chief of Commercial Affairs and Marketing Officer for the TV channels, newspapers, radio channels, printing press and Tawseel Company. Now I'm the CEO of Press Sector in Dubai Media Inc.
Meanwhile, I have always been responsible for the administrative side (Human Resources - Information Technology - Financial Management - Sales - Marketing) and the link between the media and administrative sides of DMI.
Furthermore, I have contributed to a number of DMI's major projects, most notably Al Bayan's paperless hall, the re-launch of Al Bayan Newspaper, the conversion of Emarat Alyoum from a free newspaper to a paid one, the conversion of Emirates 24/7 from a printed newspaper to a digital one, the inception of Ara Magazine and the foundation of Tawseel Company.
- Over 20 years of experience in Media industry in the UAE (Newspapers, Distribution, Sales, Radio, Magazine, TV and Online )
- Managed 5 daily Newspapers in the UAE (Al Bayan, Al Emarat Al Youm, Emirats Today, Business 24/7, Emirates 24/7 online)
- Graduated from the first batch of leadership program - Dubai Hollding 2009. (Leadon)
- The most 500 powerful Arabs in the world, I was no. 96 (2012).
- The Best Employee in the publishing sector at DMI (2012).
- Board Member of Career Junction CO.
- Board Member of WAN-IFRA Middle East from 2007 till now
Specialties: Managing Media CO. ( Newspapers, Sales Marketing, Finance, HR, Support Services)
Managing Director, Dubai Media City (DMC), Dubai Studio City (DSC) and Dubai Production City (DPC), UAE
Majed Al Suwaidi was appointed as the Managing Director for Dubai Media City (DMC), Dubai Studio City (DSC) and Dubai Production City (DPC) in March 2016.
Prior to his current role, Majed was the Managing Director of Dubai Internet City (DIC), the MENA region’s largest ICT business community and Dubai Outsource City (DOC), a modern, hi-tech business hub dedicated to the growing outsourcing industry.
Majed began his career at TECOM Group as the Director of Business Development for DIC and DOC where he developed the business parks’ strategy of business partner acquisition and retention. Under his leadership, both business communities witnessed success and the effective implementation of TECOM Group’s strategy, a world-class business community developer, by delivering maximum value to business partners, stakeholders, and community as well as improving the market share.
He played a crucial role in supporting and fostering startups, entrepreneurs and technology SMEs within DIC, enhancing the technology ecosystem in Dubai. Under his leadership, Dubai Internet City launched in5 innovation centre to support start-ups in technology in 2012 and was named a Strategic Partner of Smart Dubai in 2015
Editor In Chief - Arab News, Saudi Research & Publishing Company, Saudi Arabia
Mohammed Fahad Al Harthy is a Saudi media person, who holds a Bachelor of Architecture and a Masters degree in International Journalism from City University, UK, and has a twenty years of experience in the traditional and new media fields.
He started his career in Asharq Al-Awsat newspaper in London before joining as a correspondent for the Arab News newspaper, issued in English. He also joined the Financial Times of London as a visiting journalist.
He moved on to work in Al Eqtisadiah newspaper published in Saudi Arabia, and was appointed as a regular journalist, then he became responsible for the front page and the managing editor later. In 1997 he became editor in chief of Arrajol magazine, which was published in London, for the Saudi Research and Marketing Group. During this period, he earned the Gulf Excellence Award in 2002 after the great success of which the magazine has witnessed.
In 2004, he became the editor in chief of Sayidaty and Aljamila magazines, issued for the same group, he took them a year later from London to Media City in Dubai. He played a key role in transforming Sayidaty magazine to a wide range of specialized magazines and websites in the shade of Sayidaty, such as "Sayidaty decor”, "Sayidaty and your baby" and "Sayidaty Fashion ', in addition to issuing the monthly magazine Sayidaty in English.
He became the editor in chief of the Arab News in Saudi Arabia for the Saudi Research and Marketing Group from 2013 until 2016. During this time he has launched the project of the Arab News talk show forum that hosts seminars attended by officials and diplomats to discuss topical issues.
In 2015 he started the program “ bdoonshak” at the mbc channel, which he hosts and manages, the program discusses social issues boldly ,and has raised high controversy and earned a lot of followers in the Arab world.
He won the election of the administration board of the Saudi journalists association in November 3, 2016 and became a member of the Council representing the media sector in Saudi Arabia.
He is a Founding member of the Young Arab Leaders Forum in Davos Middle East. A member of the Gulf 2000 Project at Columbia University in New York, and a Former member of the British Union of Journalists NUJ
Al Harthy earned the creative media award in Beirut in 2014 for his successes in the printed , visual and electronic media.
He currently, in addition to his TV program, “ bdoonshak, heads Arrajol magazine that focuses on dialogues of leaders and powerful personalities in the Arab world. He is also the editor in chief of the magazine Sayidaty, and its publications, Aljamila magazine and its website, in addition to the site, Sayidy, which addresses the Arab youth category.
Al Harthy is an active participant in many Arab and international conferences and forums, in which he has spoken about printed and new media. He shares political articles in the Journal of Asharq Al-Awsat, and Al-Bayan newspapers. He in addition to that has a weekly column in Sayidaty and an article in the monthly magazine Arrajol.
Managing Director, Jang Media Group, Pakistan
Sarmad Ali is Managing Director at the Jang Media Group, Pakistan’s largest media conglomerate having presence in Print, Broadcast and the Digital space.
Sarmad Ali has over twenty-five years of experience in marketing, advertising and media management. He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of the English daily “The News”. Under his stewardship, The News became one of Pakistan’s two premier English dailies. In 1997 he took over as the Group’s Executive Director, Marketing & Sales and in 2006 was promoted as Managing Director.
Prior to joining the Jang Group, Sarmad has been associated with some of the country’s leading advertising agencies including IAL/Saatchi, where he worked as Director Client Services from 1987 to 1993.
He is presently President of the All Pakistan Newspapers Society (APNS) and has previously served as its Secretary General and Joint Secretary. He is also President of the International Advertising Association’s Pakistan Chapter and serves on IAA’s Global Board of Directors. Sarmad also serves on the council of the World Branding Forum. He is Board member and Treasurer of the Management Association of Pakistan. Sarmad is the Chairman of the Ad-Asia 2019 Organizing Committee.
Described as one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of the Marketing Association of Pakistan. In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of marketing, Ranked amongst Pakistan’s top 100 Business Leaders, Sarmad received the Asian Brand Leadership Award from the Asian Brand Congress in 2007 and the 50 Most Talented CMOs Award at the World Marketing Summit in 2013.
In 2013, the President of Pakistan conferred upon Sarmad the Sitara-I-Imtiaz, Pakistan’s third highest Civil Award.
He serves on the Governing Board of the Intellectual Property Organization, Cabinet Division, Government of Pakistan and on the Board of Directors of the Associated Press of Pakistan. He has served in the past, as member of the Prime Minister’s Task Force on Privatisation and Investment in 2003 and as member of the Sindh I. T. Board from 2000–2003.
Sarmad has also been on the Jury of the Global AME Awards (Advertising & Marketing Effectiveness) as well as the M&M Global Media Marketing & Advertising Awards and INMA (International News Media Association) awards.
Sarmad is on the Board of Directors of the Pakistan Parkinson’s Society and Board of Governors of the Friends of the Burns Centre.
He holds a Master degree from Villanova University, Pa, USA.
Chief Executive Editor , Times of Oman, Oman
Scott Armstrong is the Chief Executive Editor for Times of Oman (Print and Online titles) since 2014. A journalist with 26 years of experience, Scott has evolved from a traditional print journalist/editor to embrace digital delivery of content on multimedia platforms to maximise audience, global reach and engagement..
For growing Oman's largest and most successful daily English language news channel in print and on digital, Scott has refocused its print edition on relevant content. Times of Oman is now widely acknowledged as the market leader for journalism in the Sultanate, and the most effective for advertising revenue generation.
Digital & Social Media Consultant/Trainer, Jordan
Lara Ayoub is a Digital & Social Media Consultant/Trainer with over 13 years experience in the field. Her current and most recent consultancies include the International Centre for Migration Policy Development(ICMPD), International Labour Organization (ILO) , the American Embassy In Jordan, GIZ ,Image Nation and Ro’ya TV.
Lara is also the Co-Founder of SADAQA, a Jordanian NGO established in 2011 with the main objective of increasing the economic participation of Jordanian women in the work force by advocating for nationwide compliance with Article 72 of the Labour Law which calls for the provision of daycare at the work place.
In 2013 she completed the Harvard executive leadership course: “Leading, Organizing and Action: Leading Change” which lead her to adopt this as SADAQA’s methodology. She went on to becoming a Harvard Teaching Fellow for the LOALC 2015 online course as part of Professor Marshall Ganz ’s teaching team.
Between 2013 -2016, Lara established Ro’ya TV’s digital and social media department as well as the digital news department which included an Arabic news website ( royanews.tv) and a dedicated app. She also designed a “Four Pillar Consortium” consisting of a creative lab, content/production distribution center, academy and talent management department which aims at cultivating new talents and content in MENA. She is also a certified TV producer from the London School of Media, Film and TV.
For nearly 10 years, Lara was the Digital Media Director of Jordan’s first Arabic independent daily newspaper Alghad (www.alghad.com) an award winning news portal in Asia and Middle East. In parallel to Alghad , she also managed the digital auction/classified website of Al-Waseet. In 2011, she introduced video journalism to Alghad’s electronic news outlet where she produced over 300 videos working together with it print journalists.
She is also a member of the Young Entrepreneur Association (YEA), Vital Voices, Leading Change Network, Business Professional Women Association and an Alumni of the FORTUNE/ Vital Voices Global Women Mentoring program. She was recently selected as one of the top 100 strategic global women leaders by Vital Voices. Today she continues to serve as a mentor and coach to young entrepreneurs and emerging leaders.
Member of the Board of Directors, Dar Al Hayat, UAE
Bachelor of Computer Engineering - King Fahd University of Petroleum and Minerals 2003.
Trainee in Al Hayat School 2004 program.
Managing Editor of the weekly pages and Head of Investigative Department – Al Hayat newspaper 2004 until 2007.
Director of Communication and spokesman - Rotana media Group 2007 until 2010.
Content and Communication Manager (Saudi television channels development project in collaboration with the English company ITN) - a very creative company 2010 until 2011.
Editor in chief of e-publishing – Dar Al Hayat from 2012 till date.
Member of the Board of directors-Dar Al Hayat from 2014 till date.
Al Hayat School Director – Dar Al Hayat from 2014 so till date.
CEO, dmg media, United Kingdom
Kevin was appointed to the Board of DMGT plc in 2004, having joined the Group in 1996. Prior to this, Kevin was managing director of the Scottish Daily Record and Sunday Mail Ltd, which at that time was part of Mirror Group plc.
With the Group for 20 years, Kevin has been managing director of The Mail on Sunday; managing director of the Evening Standard and London Metro; chief operating officer of Associated New Media; and managing director of Northcliffe Newspapers.
Kevin is now Chief Executive of dmg media, the consumer media operation of DMGT plc, which publishes the Daily Mail, The Mail on Sunday, Metro, Mail Online, Mail Plus, Metro digital editions and Elite Daily. dmg media also has minority interests in the London Evening Standard, Wowcher, a daily deals business and a number of e-commerce business.
He is a board member of the NMA and represents the UK publishing industry on the executive council of WAN-IFRA; he is a non-executive director of the PA Group where he chairs the nominations committee and is a member of the remuneration committee. Recently he has been appointed Chairman of the RFC, the body that funds IPSO (Independent Press Standards Organisation).
Director, General Manager Printing Plant, Axel Springer Offsetdruckerei Ahrensburg GmbH & Co. KG, Germany
Thomas Drensek was born 1960 in Germany. After having finished grammar school he did an apprenticeship in business management. Afterwards he studied mechanical engineering at the University of Aachen (Germany) where he graduated as an engineer. During that time he worked in Columbia (South America) for 6 months.
He started his professional career at Axel Springer SE as an assistant to the technical board member in 1989. After that he was General Manager in Spain, where Axel Springer established up two printing plants in Madrid and Barcelona.
Then he started as the production manager in the Offset printing plant Ahrensburg close to Hamburg. After taking on additional responsibilities of prepress and mailroom departments he was appointed General Manager in July 2003.
Since May 2009 he is also responsible for the Axel Springer corporate group project Customer Relationship. In 2013 he went to the Silicon Valley for several months to develop new technologies in the Axel Springer program „Visiting Fellowship“.
Since January 2015 he is COO of the three Axel Springer printing plants in Hamburg/Ahrensburg, Essen-Kettwig und Berlin-Spandau.
Ahrensburg, 26th January 2017
Founder and Director, Welad Elbalad Media Services LTD, Egypt
Fatemah Farag is the Founder and Director of Welad Elbalad Media Services LTD, a company dedicated to community media development and media excellence in Egypt. She is also currently a Nieman Fellow, the MENA Director for WAN IFRA’s Women in News Program and a WEF Board Member.
Before establishing Welad Elbalad Media Services, Ms. Farag was the founding chief editor of the English Edition of Al Masry Al Youm. Before 2009, she divided her professional time between the newsroom and journalism training and education. She was Assistant Chief Editor, responsible for the features and life-style sections and senior staff reporter at Al-Ahram Weekly, the English language newspaper issued by Al-Ahram, before which she worked for the Regional Bureau of the Washington Post, was a full time staff reporter for the Middle East Times – Egypt, and has freelanced for a host of local and international news organizations.
As an educator she has held the position of Training Consultant for the Heikal Foundation for Arab Journalism and has also consulted and trained for various organizations including the European Union, the British Council, Free Voice and the Bibliotheca Alexandrina. She also taught journalism at the American University in Cairo (AUC) for two years and continues to dedicate time to journalism training.
Ms Farag began her career specializing in development issues with the United Nations Development Programme (UNDP), and as a reporter and newspaper editor she has dedicated much of her work to the coverage of social issues. She is a graduate of the American University in Cairo, from which she also received a Masters degree in political science.
CEO and Founder of García Media, USA
Dr. Mario Garcia is CEO/Founder of García Media. He is Senior Adviser on News Design at Columbia University's School of Journalism in New York.
Mario has been a consultant to over 700 media companies in 120 countries and is the author of 13 books.
Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 700 news organizations from such large projects as The Wall Street Journal to medium-size newspapers, such as The Charlotte Observer or smaller ones in the heartland of America, such as the Lawrence (Kansas) Journal-World or the weekly of the oil and energy industry, Upstream (Norway). He and his team are currently helping the McClatchy newspapers in the United States with a rethinking of its 29 titles in what is called Project 2020.
Mario has received over 300 SND Awards, including the Lifetime Achievement Award. People Magazine en Español selected Mario as among the 100 Most Influential Hispanics. He is a 2011 recipient of the University of Missouri School of Journalism’s Medal of Honor for Distinguished Service in Journalism. In 2015, Mario became the recipient of the Columbia Scholastic Press Association's Charles O'Malley Excellence in Teaching Award.
Technical and Production Director, The Times of India
Sanat Hazra studied at the Rochester Institute of Technology, earning BS in Photographic Science & Engineering, MS in Printing Technology and attended Tuck College at Dartmouth University studying Corporate Leadership Program. Before joining the Time of India as Technical and Production Director in 2008, Sanat worked at the New York Daily News as VP of Production. Sanat dedicated 14 years with the New York Times prior to joining the New York Daily News. As Executive Director of Production at the New York Times, Sanat was responsible for transforming company’s two printing plants into state of the art operation, optimizing the entire supply chain of the newspaper, implementing Statistical Process Control and Six Sigma process and winning many International Newspaper Color Quality Club awards.
Prior to the NYT; he worked for the Crosfield Electronics as Senior Material Science Engineer. At Crosfield Electronics, he developed direct imaging thermal plate for CTP application.
General Manager Premium, BILD Digital, Germany
Tobias Henning is the General Manager Premium of the popular German newspaper BILD. BILD has a daily print circulation of nearly 2 million copies sold and reaches in digital around 20 million unique users per month. BILD is the most widely read news media brand in Germany. As General Manager Premium he is responsible for BILD’s digital paid content offer „BILDplus“. With more than 330.000 digital subscribers BILDplus is the most successful paid content offer in Germany. Prior to working at BILD, Tobias served as executive assistant to the CEO of AXEL SPRINGER and project leader at DIE WELT where he introduced the first paywall at a national news media brand in Germany. DIE WELT and BILD belong to AXEL SPRINGER, one of the biggest digital publishing houses in Europe.
Chief Operating Officer, WAN-IFRA, Germany
Thomas Jacob was appointed as the Chief Operating Officer of WAN-IFRA in 2012. In this role, he has responsibilities for developing and implementing the organizations strategy to be the platform for exchange of ideas, information and experiences among the global news publishing industry. Prior to that he was the Deputy CEO, taking care of the regional operations.
Before WAN-IFRA, he worked for DMG Media, publisher of Daily Mail and Metro in UK. As the International Development Director, he identified and evaluated digital media companies in Asia for potential acquisition. He also conceptualized and launched a compact midmarket newspaper, Mail Today for the Indian market as a JV with the India Today Group.
Thomas Jacob is an MBA with high honors from the University of Chicago, Booth School of Business. As a summa cum laude, he is also a member of Beta Gamma Sigma, an honor society for management in the United States.
He is a trained engineer in electronics and telecommunications, having graduated with distinction from the National Institute of Technology, Suratkal, in India. He also underwent advanced studies in computer networking at ICIS, Singapore.
Interactive News Editor, The Times & The Sunday Times, United Kingdom
Sam Joiner is the Interactive News Editor for the Times and the Sunday Times. Part of the cross-title digital team, Sam works with journalists and section editors across all Times and Sunday Times desks to bring stories to life digitally.
From quick turnaround content for daily news articles, such as charts and timelines, to large scale, long-running major events like the Olympics or US election, his team focus on adding value to stories and ensuring readers get the most from their digital subscriptions.
CEO, MHS Digital, Germany
Alexander Kratzer, born 1973, has been CEO of MHS Digital since 2011; MHS Digital covers all strategic and most operational matters for the digital activities of all publishers of the group. These include Stuttgarter Zeitung and Stuttgarter Nachrichten as well as various titles throughout the south(west) of Germany.
Before - and mostly parallel - that, Alexander worked at Südwestdeutsche Medienholding (SWMH) as group leader for digital businesses and built up experiences in venture financing and new business models. Not just since then, Alexanders priorities are in the development of current, new and innovative products and businesses for the newspaper industry.
CEO, Al Abkaria Holding Company and GM Nebras Films, Saudi Arabia
25 years of executive positions in Media at VP, SVP and CEO levels in Finland, Germany, California and Saudi Arabia, including 9 years at Los Angeles Times, most recently as President of their Classifieds Business. 4 years at Sanoma Corporation, one of Europe's leading media companies as CEO of one of their Business Units. Founder and CEO of Saudi Arabia's largest cars for sale website for dealers, Abi Sayara. Co-Founder and CEO of a unique polling platform startup. Shareholder and former CEO of a mobile crowdsourcing photo and video company. Currently CEO of Al Abkaria Holding Company, a construction, interior design, Real Estate and movie production corporation based in Riyadh, Saudi Arabia.
Head of Digital News Division, Chosun Ilbo, Korea
Hyo-Seop Shin is the newsroom editor for the digital news division at Chosun Ilbo, where he has worked since 2004. In October 2015, he became the head of digital news division, which is in charge of the publisher’s VR project, which started in February 2016. VR Chosun App, which his team developed, won "Most Innovative" at 2016 Google Play Awards in Korea. His previous positions at Chosun Ilbo include being an editorial writer and an article editor of culture, entertainment, and sports. Before joining Chosun Ilbo, he worked for the political department of Hankook Ilbo from 1988 to 2004.
BBC World Service Digital Development Editor, BBC, United Kingdom
Dmitry is responsible for developing and implementing the BBC’s digital editorial offer for all 28 non-English foreign language new services (soon to be 40 due to expansion in Asia, Africa and Europe). Originally from Moscow, Russia, Dmitry has worked in various editorial-development roles for the digital section of BBC News. These roles have required liaison between editorial, product and strategy teams in order to drive innovation and develop new ways of reaching audiences, increasing engagement across the world and, crucially, driving culture change is newsrooms.
CEO/Editor, VGTV, Norway
Director of Marketing and Data at NRC Media, The Netherlands
Xavier van Leeuwe (1975) has over ten years of experience as a marketing executive in media companies Telegraaf Media Groep, de Persgroep and NRC Media in the Netherlands. Xavier has successfully lead his team from decline to growth by building a customer-centric and data rich culture at a news organisation with 189 years of heritage in Amsterdam. Prior to being a media executive Xavier worked several years as a financial and political journalist in the Netherlands. He started his career as a researcher for The United Nations in Geneva. Xavier has helped media companies with actionable insights and has been speaker at newspaper conferences in Antwerp, Amsterdam, Cologne and Atlanta. He is an active blogger for INMA.org and publishes a frequent and free newsletter Changemediaforgood.com. Xavier is a cum laude Master in Business Administration from Erasmus University Rotterdam and holds a Post-Master degree in Journalism from that same university.
Principal Consultant, WAN-IFRA Consulting, Germany
Gregor Waller provides consulting services to international media businesses for developing their digital strategy and transforming their business models for the digital era. Before this, he worked for more than six years in various management functions for Germany's Axel Springer publishing corporation. Most recently, up to February 2011, as a member of the management team of the WELT group, Berliner Morgenpost, Hamburger Abendblatt, he was responsible for strategy & innovation and commercial management of the Zeitungsgruppe Hamburg. After testing a "prototype tablet" with his core newspaper readers – one year before the iPad – he focused on the topics of digital strategy, digital business models and paid content, bringing his experience in these areas to bear also in strategic group projects.
From 1998-2004 he worked for Frankfurter Allgemeine Zeitung GmbH in positions such as commercial manager for publishing houses Prestel and Xenos Verlag. Waller has a graduate degree in business administration from the University of Augsburg and an undergraduate degree in philosophy from the Munich School of Philosophy.
WAN-IFRA, Deputy CEO
Manfred Werfel is WAN-IFRA Deputy CEO, based in Frankfurt am Main, Germany. He is responsible for the Expo business of the association. He takes also care of the World Printers Forum, the print community within WAN-IFRA.
Since 1996 Werfel is part of WAN-IFRA’s management team. Over time he was responsible for Research, WAN-IFRA Reports, Committees, Consulting, Training, Print Quality Projects, Events, Innovation Projects, World Press Trends, Congress, World Printers Forum and Expo. In 2012 he acted as Interim CEO.