Sessions 20

Driving digital revenue

Location: 
ICC Durban, Hall 2 AF

A review of the changing mix of revenue, including advances in digital paid content models and the rising role of programmatic advertising and creative ad units. Includes a look at how The Economist Group is deploying its data strategy.

Brought to you by WAN-IFRA Media Management Accelerator

Moderator 

Speakers 

  • Expert Advisor, WAN-IFRA & Senior Advisor, Schibsted, Sweden
  • Director, Europe / Africa & Global Advisory, WAN-IFRA, Germany
  • Chief Data Officer (Global), The Economist, France

Shariff