Sessions 11

Third Party Distributors and the Battle for Your Audience

Auditorio Getsmani, Level 2, Convention Center Cartagena de Indias

Maintaining a direct link with your audience is critical. While publishers have increased their use of distribution platforms, such as Facebook, Twitter, Apple News, and Google, they also want to maintain a unique destination for their readers. And while distribution platforms depend on the quality news provided by publishers, they do not feel responsible for sharing the costs of good journalism, nor do they want any distractions that might affect their revenue. How will this tension resolve itself?


  • Gabriel Kahn
    Professor of Professional Practice; Co-Director, Media, Economics and Entrepreneurship; Director, Future of Journalism at the Annenberg Innovation Lab, USA


  • CEO, NZZ Mediengruppe, Switzerland
  • Managing Editor for Digital, The Washington Post, USA
  • SVP of Product Development and Operations, RBS Group, Brazil
  • Jeff Jarvis
    Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA